Convene by PCMA
AUGUST 7, 2023
Marketing departments everyone are debating the merits of generative AI. we can gain a better understanding of that industry’s general landscape and its public perception. This enables us to either align with or challenge those findings in our marketing approach.
Eventtia
SEPTEMBER 9, 2022
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.
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Smart Meetings
APRIL 27, 2021
Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. In doing so, we surpassed our expectations.
The Abbi Agency
DECEMBER 2, 2021
We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting. So, maybe we are in the biz of “personal relations.”
Convene by PCMA
MARCH 16, 2022
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. These practices even work in favor of your SEO goals.
The Abbi Agency
JANUARY 31, 2023
Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1. Independent.
The Abbi Agency
JANUARY 31, 2023
Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1. Independent.
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