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Your Complete Guide To PR For Events

Eventtia

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

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TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.

Banking 130
MICE professionals

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. These practices even work in favor of your SEO goals. standards for web accessibility.

Website 111
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26