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Eco-Friendly Corporate Events: Reducing Carbon Footprint

Traveler's Q

Look for vendors who source local and organic products, use biodegradable or recyclable materials, and commit to zero-waste policies. From caterers and decorators to technology providers, partnering with companies committed to eco-friendly practices is crucial. These practices contribute to sustainability and often result in cost savings.

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Examples are a new product launch or a limited-time sale. However, it takes some planning to get started.

MICE professionals

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When Mother Nature Is an Unwanted Attendee at Your Meeting or Event

Smart Meetings

Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. In addition, forming solid relationships with your venue hosts and maintaining good communication with them will benefit you if an emergency arises and you need to make changes on short notice.

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People on the Move

Convene by PCMA

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

In this executive role, Park will lead the company’s global marketing, brand strategy and communications. With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise.

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Three Ways to Approach Healthcare PR

The Abbi Agency

Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. To learn more about our strategic approach to public relations, click here. Independent.

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Diversifying Your PR Strategy with Real Estate Developers

The Abbi Agency

We work with developers to identify smart objectives, positioning them within the community as experts, leaders, entrepreneurs and innovators, and to help educate their intended audiences. Here are a few ways we work with our developer clients: Expert Positioning. Major Announcements. Strategy is Essential.