Smart Meetings

AUGUST 4, 2023

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. He will oversee direct sales, marketing and public relations.

Sports 233

Sports Promotion Sustainability Public Relations 233

Convene by PCMA

MARCH 6, 2024

I was a Public Relations major at university and while I enjoyed learning how to promote various clients and products, I found that I was more interested in learning about events. It is important that managers trust their younger counterparts with our ideas on how to shake up the industry for the better.

Public Relations 52

Public Relations Trade Show Promotion Management 52

Smart Meetings

JUNE 14, 2021

It’s not a quick switch to flip production back to auto chips, and these shortages may result in as many as 1.2 Julie Hall, public relations manager for AAA, confirmed this in an email to Smart Meetings. “We million fewer new cars being made this year, according to an article in SFGATE.

Preparation 264

Preparation Manufacturing Public Relations Transportation 264

Smart Meetings

APRIL 8, 2022

Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Since then, Lora has held the roles of area communications manager, and director of public relations, her most recent position. Regis Beijing. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

FEBRUARY 3, 2023

Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. Also, have your law enforcement, security, medical staff, and public relations team ready and ensure they know their roles and responsibilities.

Attendee 246

Attendee Meeting Speakers Communications 246

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. See On the Web for an example.).

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

APRIL 30, 2024

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. Create and nurture a community that extends beyond the event.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

AUGUST 7, 2023

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

NOVEMBER 3, 2022

Vidrine has years of experience in marketing and public relations in the tourism industry. Berwick will spearhead all brand-, customer-, event-, and product-marketing initiatives, and further develop innovative channels to market. Mario Thompson. Based in the U.K.,

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience.

Marketing 200

Marketing Marketing Advertising Website 200

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. IBIE targeted attendees interested in adding cannabis-infused baked goods to their product mix with a new pavilion, exhibits, and a dedicated education track. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Tourism eSchool

NOVEMBER 30, 2022

A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family. What problem(s) does your experience / product / event solve for your Ideal Customer? Personality / Tone of Voice. Customer Interactions.

Tourism 93

Tourism Tourism Social Media Website 93

Travel Daily Media

MARCH 12, 2023

The company has been appointed as the India representative for sales and public relations for The Grand Ho Tram Strip, an exquisite and extravagant complex nestled on the pristine beach overlooking the East Sea in Vietnam.

Public Relations 52

Public Relations Promotion Networking Travel 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.

Social Media 62

Social Media SEO Public Relations Events 62

Endless Events

SEPTEMBER 10, 2019

“And I thought I wanted to go into public relations. And, 10 years later, it’s the company that I run now, which is a design and production firm here in Calgary, in Canada. Then we threw massive dance parties with DJs and big productions”, Will explains. Will Curran. “I started as a DJ.

Events 237

Events Production Public Relations Manufacturing 237

Maritz Global Events

AUGUST 21, 2019

You need to maintain the highest food quality standards and ensure that all products are fresh because if your guests start falling ill, there will be no turning back and your reputation can be ruined. Public Relations Flubs. Guest Illness and Injuries.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JUNE 30, 2022

workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. 62 percent favor products that show off their political and social beliefs. RELATED: Download the 5W PR Consumer Culture Report. to them on an issue.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Cap sessions at a small number to keep them intimate and ensure the group can easily navigate the show floor.

Prospect 52

Prospect Public Relations B2B Audience 52

Travel Daily Media

SEPTEMBER 25, 2019

Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We By the end of August 2019, MMPRC had marketed the products of Maldives tourism at 15 fairs in 12 markets and five roadshows in 13 markets.

Public Relations 40

Public Relations Tourism Tourism Sports 40

Bizzaboo

JANUARY 10, 2024

Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data. Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live events technology company, specializing in virtual event production and on-site live events.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 16, 2021

Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Put Content at the Center of Building Back.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

AUGUST 30, 2022

After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. It is now sponsored by the charity Educational Growth Across Oceans. Japanese Urban Legends.

Conference 52

Conference Public Relations Panel Education 52

Convene by PCMA

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

AUGUST 25, 2023

Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Networking 52

Networking B2B Public Relations Events 52

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

SEPTEMBER 9, 2021

As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Endless Events

MARCH 24, 2020

Mark is the VP of Marketing of Digital Monitoring Products (DMP). This is the show where you bring out all your new products”, explains Mark. “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80