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Lessons in Event Marketing From Taylor Swift

Convene by PCMA

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Give them opportunities to interact with each other, share user-generated content, and employ social-media takeovers and contests. Reinvent yourself, evolve, change.

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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

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Branding 101 for Tourism Businesses

Tourism eSchool

A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family. What problem(s) does your experience / product / event solve for your Ideal Customer? Personality / Tone of Voice. Logo, Colours + Fonts.

Tourism 93
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How to Use Social Proof to Market Your Event

Convene by PCMA

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. And that’s what makes social proof such an effective tool for marketers, including event marketers. Make it certifiable.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.

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3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.