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How to Use Social Proof to Market Your Event

Convene by PCMA

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Not really.

Marketing 200
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Beyond the Website: Key Channels for Tourism Marketers in 2019

Crowdriff

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. In fact, user-ship grew from 100 million in of 2016 to over 400 million daily active users in 2018, making it the fastest growing product on the Facebook/Instagram platform. Instead, you need to meet audiences where they are.

Website 52
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Branding 101 for Tourism Businesses

Tourism eSchool

A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family. What problem(s) does your experience / product / event solve for your Ideal Customer? Personality / Tone of Voice. Logo, Colours + Fonts.

Tourism 93
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8 Ways to Put Your Event Content to Work

Convene by PCMA

Ask educational presenters to contribute an article about their session topic to an event blog or website. Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Repurpose Event Content.

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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Create designated areas or booths where sponsors can display their logos, products, or services.