Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Smart Meetings

APRIL 21, 2023

Doug Klein Klein is vice president of marketing and communications for Lark Hotels , which operates 50 properties in New England and California. Virgin Islands named Mojica director of sales and marketing. Dowling will lead communication efforts with PTG’s Preferred Hotels & Resorts, Beyond Green and PTG Consulting brands.

Public Relations 130

Public Relations Consulting Communications Communications 130

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 233

Sports Promotion Sustainability Public Relations 233

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising. This was what I was also doing in my previous job.

Event Planning 246

Event Planning Hospitality Advertising Public Relations 246

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

MAY 25, 2023

DCI’s team of destination marketers has been in your shoes. As college graduates from around the world, they have a few key messages – pardon the marketing lingo – for you as you consider your first career move, whether it’s in destination marketing, or marketing communications more broadly.

Marketing 77

Marketing Marketing Tourism Tourism 77

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Communications Communications 265

Smart Meetings

SEPTEMBER 13, 2022

Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, has named Clark senior sales executive; she will focus on the New England market. Her New England-based hotel experience includes Metro Market Boston, where she worked as group sales manager, and InterContinental Boston, where she worked as sales manager.

Public Relations 245

Public Relations Management Hospitality Communications 245

Smart Meetings

AUGUST 24, 2021

She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.

Travel 246

Travel Travel Public Relations Management 246

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

DCI

AUGUST 17, 2023

When it comes to measuring campaign success, destination marketers often default to raw data that fails to tell the entire story – or even the right story. Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Smart Meetings

APRIL 8, 2022

Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Derek Flint and Tatiana Lora.

Public Relations 130

Public Relations Hospitality Government Management 130

Smart Meetings

APRIL 27, 2021

From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.

Tourism 279

Tourism Tourism Communications Communications 279

The Abbi Agency

JUNE 9, 2021

We work with developers to identify smart objectives, positioning them within the community as experts, leaders, entrepreneurs and innovators, and to help educate their intended audiences. Here are a few ways we work with our developer clients: Expert Positioning. Strategy is Essential.

Public Relations 162

Public Relations Retail Audience Media 162

The Abbi Agency

JULY 27, 2021

This process ensures that they can speak to messaging that lines up with your communications goals for the company, so that you can best utilize them for appropriate expert positioning opportunities. Statista : A platform offering a wide variety of market and consumer data across several industries, including health. We Leverage Data.

Healthcare 130

Healthcare Public Relations Publishing Media 130

Convene by PCMA

JANUARY 19, 2023

She has extensive experience in hotel sales, as well as exhibit and sponsorship sales and marketing. Todd Burke has joined VGPS as its first vice president of communications. Burke has more than 25 years of experience directing public relations. based sales manager.

Public Relations 52

Public Relations Healthcare Tourism Tourism 52

DCI

MARCH 22, 2023

In this role, Patience will oversee DCI’s Talent Attraction practice area, which helps cities, states, regions and countries to attract the workforce of the future through custom research and targeted marketing campaigns.  In response to the increasing challenges that communities around the U.S.

Public Relations 87

Public Relations Website Speakers Tourism 87

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 30, 2021

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. We channeled our certainty into a communications strategy that would instill confidence into our audience. Courtesy WPA). Produced by?World World Pet Association (WPA).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 16, 2021

This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. As vaccination rates continue to rise across many European markets, you’ll gain credibility by continuing to deliver general show updates, best practices for travel, and useful industry content. Ride the Tide.

Attendee 122

Attendee Audience Public Relations Online 122

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

MARCH 10, 2022

Visit Jacksonville has welcomed new members to its sales and marketing team. Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Anthony Molino. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

The Abbi Agency

JANUARY 20, 2022

The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. and across multiple departments, including brand management, public relations and digital content creation.

Public Relations 49

Public Relations Communications Communications Insurance 49

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Attendees’ priorities are shifting. Technology must be executed with greater intention. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations 52

Public Relations Communications Communications Promotion 52

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

MARCH 7, 2023

I could think of no better time than International Women’s Day to engage with women that I admire who hold tourism leadership roles – from head roles in communications and marketing to the C-suite – to delineate what work remains, and what advice they’d give other women early in the career about embracing a career in the tourism industry.

Tourism 85

Tourism Tourism Public Relations Networking 85

DCI

JULY 25, 2022

We focused our DEI program on six key pillars to achieve this goal: Hiring & Recruitment, Sales & Marketing, Professional Development, Partnerships, DCI Cares (Volunteering) and Agency Culture. . I t’s critical as marketers and storytellers that we have an understanding of implicit bias and how it may impact our work. ?

Public Relations 70

Public Relations Organization Tourism Tourism 70