Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Solimar International

MAY 8, 2022

Learn about one of the most interesting Virginia Destination Management Organizations here. Virginia is an unique US state who has nailed their tourism marketing messaging. What is the role of Virginia Destination Management Organizations in working with this national brand? Our region welcomed the tourism office’s creation.

Destination Management 98

Destination Management Organization Management Tourism 98

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising. This was what I was also doing in my previous job.

Event Planning 246

Event Planning Hospitality Advertising Public Relations 246

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

MAY 25, 2023

DCI’s team of destination marketers has been in your shoes. As college graduates from around the world, they have a few key messages – pardon the marketing lingo – for you as you consider your first career move, whether it’s in destination marketing, or marketing communications more broadly.

Marketing 77

Marketing Marketing Tourism Tourism 77

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

Smart Meetings

SEPTEMBER 13, 2022

Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, has named Clark senior sales executive; she will focus on the New England market. Her New England-based hotel experience includes Metro Market Boston, where she worked as group sales manager, and InterContinental Boston, where she worked as sales manager.

Public Relations 245

Public Relations Management Hospitality Communications 245

Smart Meetings

APRIL 27, 2021

From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

DCI

AUGUST 17, 2023

When it comes to measuring campaign success, destination marketers often default to raw data that fails to tell the entire story – or even the right story. Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Smart Meetings

APRIL 8, 2022

Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Pearis has held roles in event production, business development management, business event marketing and more.

Public Relations 130

Public Relations Hospitality Government Management 130

DCI

MARCH 22, 2023

In this role, Patience will oversee DCI’s Talent Attraction practice area, which helps cities, states, regions and countries to attract the workforce of the future through custom research and targeted marketing campaigns.  In response to the increasing challenges that communities around the U.S.

Public Relations 87

Public Relations Website Speakers Tourism 87

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JANUARY 19, 2024

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. What should organizers be doing now? Attendees’ priorities are shifting. See On the Web.).

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

DECEMBER 30, 2021

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. We channeled our certainty into a communications strategy that would instill confidence into our audience. Courtesy WPA). Produced by?World World Pet Association (WPA).

Public Relations 98

Public Relations Events Communications Communications 98

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years!

Management 98

Management Events Advertising Sports 98

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

MARCH 10, 2022

Visit Jacksonville has welcomed new members to its sales and marketing team. Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Anthony Molino. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

DCI

JULY 25, 2022

In the summer of 2020, the death of George Floyd sparked a movement that has reverberated throughout every community and industry in the U.S. As we reflect on the past two years, five themes emerged as action items for economic development organizations and destination marketing organizations to consider in their DE&I efforts. .

Public Relations 70

Public Relations Organization Tourism Tourism 70

Convene by PCMA

JULY 15, 2021

Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions.

Public Relations 52

Public Relations Communications Communications Promotion 52

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business.

Tourism 93

Tourism Tourism Social Media Website 93

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Endless Events

DECEMBER 16, 2019

And after I got through kind of simpler tasks, like answering fan mail, as I grew in that position, they let me work on his marketing summit. From Coca-Cola to Nike bringing their most senior marketing executives to Akron, Ohio to meet with LeBron” “I was on the planning team for that at maybe age 19. .

Networking 194

Networking Events Conference Platform 194

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Sponsorship. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

APRIL 20, 2022

DCI’s public relations team recently secured several top-tier stories in the Atlanta Black Star and Travel Noire , to name a few, featuring multiple client communities that are accelerating inclusive career opportunities, celebrating Black culture, and prioritizing the attraction and retention of Black and diverse talent. .

Public Relations 70

Public Relations Culture Media Communications 70

Convene by PCMA

SEPTEMBER 7, 2023

That’s been “a concerning shift in the last few years for DMOs,” said Rob Gard, Destination Madison’s director of communications and public affairs, when he spoke with Convene in July, even though he hadn’t yet read Destinations International’s just-published report.

Media 52

Media Public Relations Publishing Vendor 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. Our second largest international market is Canada, which is about 120,000 visitors, so you can see the difference is pretty large.”.

Social Media 52

Social Media Promotion Website Public Relations 52

Convene by PCMA

MAY 1, 2024

Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist. Coles’ responsibilities include media relations, promoting Visit Williamsburg’s initiatives and attractions to a global audience, and collaborating on developing strategic communications plans.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Convene by PCMA

JULY 26, 2021

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. A Big Delta’ in Tech. A Mother/Daughter Team.

Human Resources 98

Human Resources Networking Public Relations Organization 98

Smart Meetings

AUGUST 23, 2023

As director of sales and marketing at The Ritz-Carlton Portland, Lapsley will lead efforts to build, acquire and maintain talent across all the property’s divisions. She most recently consulted local Dripping Springs businesses and oversaw communications initiatives for the U.S. Virginia, Maryland, Delaware and West Virginia.

Hospitality 241

Hospitality Promotion Public Relations Management 241