Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 215

Trends Marketing Marketing Social Media 215

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Convene by PCMA

NOVEMBER 28, 2022

Facebook is the market leader in number of users, and it makes the Top 3 because there is just simply no other platform where you can reach as many people. Plus, it’s a great way to cultivate a community of Gen Xers and Boomers, as they are heavily active here. billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Traveler's Q

APRIL 3, 2023

Organizing a corporate event can be a difficult and stressful task. Additionally, staying organized and utilizing resources such as experienced professionals can help you ensure that all aspects of the event are properly taken care of. You can download free charts that contain a timeline for what should be done and when.

Organization 130

Organization Contracts Contracts Events 130

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Dana Communications

OCTOBER 17, 2023

Communicate fully and truthfully with your guests before, during and after the disaster. Once these needs are met, recovery marketing efforts step in – through agencies and Direct Marketing Organizations (DMOs) with clear-cut messaging that tactfully acknowledges the devastation. Contact Lynn Kaniper at 609.466.9187 ext.

Tourism 179

Tourism Tourism Communications Communications 179

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). For smaller festivals, the DMO or CVB is typically also the resource event organizers point attendees to for arranging their own accommodations.

Travel 211

Travel Travel Events Advertising 211

Dana Communications

APRIL 4, 2023

The World Health Organization estimates that 15% of the global population has some form of disability. A leader in travel and tourism marketing, Dana Communications recognizes the importance of inclusive travel and keeps a keen eye on changes taking place in the travel industry today.

Tourism 225

Tourism Tourism Trends Training 225

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Solimar International

MAY 8, 2022

Learn about one of the most interesting Virginia Destination Management Organizations here. Virginia is an unique US state who has nailed their tourism marketing messaging. What is the role of Virginia Destination Management Organizations in working with this national brand? Our region welcomed the tourism office’s creation.

Destination Management 98

Destination Management Organization Management Tourism 98

Social Tables

AUGUST 9, 2022

Not sure how to organize a golf tournament for a charity, fundraising event, or social outing? With more complex activities and scheduling than some other event types , learning how to organize a golf tournament will require some advanced planning. Learn how to organize a golf tournament in 7 easy steps. Think big picture.

Organization 78

Organization Social Media Venue Website 78

Convene by PCMA

AUGUST 2, 2023

Beyond my internal team, I love being able to work with local hotels, restaurants, and attractions in our business community to share their stories as it relates to the vibrant attendee experiences in Anaheim. Even though I’m remote and the majority of the team is in London or California, there is a strong sense of community.

Organization 96

Organization Registration Events Management 96

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Solimar International

OCTOBER 11, 2022

DMOs are crucial organizations within the tourism industry. Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. DMO stands for Destination Marketing/Management Organization. But what do DMOs manage exactly? .

Management 98

Management Marketing Marketing Tourism 98

Smart Meetings

APRIL 27, 2021

From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.

Tourism 279

Tourism Tourism Communications Communications 279

Gavel International

AUGUST 23, 2022

Also, expectations of each person’s role, quotas vs. benchmarks, and how quotas impact individual/team/organization goals. This customization keeps them engaged, and your organization benefits from their skills and reaps the rewards of their labor. PRO TIP: It’s a job seeker’s market. If an apology is needed, offer it.

Organization 52

Organization Marketing Marketing Training 52

Gavel International

APRIL 12, 2022

Reading Time: 6 minutes Excellent verbal communication is a key characteristic of a good leader and a core leadership function. Effective leadership and communication are like a glove in a hand. Effective communication is an essential skill for achieving success in all areas of life, whether personal or professional.

Communications 52

Communications Communications Training Culture 52

Smart Meetings

NOVEMBER 18, 2022

Bienvenu is market director of sales of sales and marketing for The Ritz-Carlton, South Beach and The Ritz-Carlton, Bal Harbour , both in Florida. Bienvenu previously worked at W Fort Lauderdale Hotel & Residences; before this, she was director of sales and marketing at W Hollywood & Residence in Los Angeles. Jakob Wahl.

Sports 246

Sports Communications Communications Banking 246

Solimar International

OCTOBER 14, 2021

They need the support of destination management organizations (DMOs) to help market, manage, succeed. DMO stands for destination management organization, though these are often referred to as destination marketing organizations. What Are the Responsibilities of a Destination Management Organization?

Destination Management 105

Destination Management Organization Management Tourism 105

Smart Meetings

DECEMBER 8, 2021

With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely.

Technology 321

Technology Technology Networking Seminar 321

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Experiential Smart marketers use TikTok to showcase more of the experience a visitor can enjoy. appeared first on Dana Communications.

Social Media 169

Social Media Trends Advertising Platform 169

Smart Meetings

NOVEMBER 24, 2023

She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events. In this new role, she will optimize the resort’s growing wedding market. Choi joins ‘Alohiliani Resort Waikiki Beach as director of sales and marketing.

Hospitality 264

Hospitality Management Platform Sports 264

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions. Pete/Clearwater.

Hospitality 246

Hospitality Social Media Promotion Government 246

DCI

MAY 25, 2023

DCI’s team of destination marketers has been in your shoes. As college graduates from around the world, they have a few key messages – pardon the marketing lingo – for you as you consider your first career move, whether it’s in destination marketing, or marketing communications more broadly.

Marketing 77

Marketing Marketing Tourism Tourism 77

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

Audience 306

Audience Virtual Events Communications Communications 306

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Organizer/Sponsor Benefits.

Sponsors 246

Sponsors Registration Technology Technology 246

Smart Meetings

DECEMBER 17, 2021

Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Manning-Kim was also corporate director of national sales and marketing at Joie de Vivre Hospitality. Lindsay Breining. Indy Dodanwala.

Sports 290

Sports Hospitality Management Communications 290

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82