Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. And this makes everyone feel great.

Marketing 192

Marketing Marketing Travel Travel 192

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246

Marketing Marketing Travel Travel 246

Convene by PCMA

OCTOBER 8, 2021

For many DMOS, the pandemic is awakening partnerships with local economic development organizations (EDOs) and other government entities in new and often fruitful ways. Destination organizations are expanding their roles in many directions,” according to the report. RELATED: The New Now: How the Pandemic Changed the Events Industr y.

Organization 98

Organization Marketing Marketing Government 98

Eventbrite

AUGUST 13, 2021

In doing so, your organization’s following grows and donations increase. Having an event marketing plan doesn’t have to involve soulless ad copy. Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Whether you’re […].

Event Marketing 98

Event Marketing Organization Marketing Marketing 98

Convene by PCMA

APRIL 8, 2024

What ties all his work together, Thurbon said, is “a deep belief that organizations don’t change, people do.” What are some of the key behavioral changes that you think leaders and organizations should be making? You’re an expert on behavioral change. Change is a fundamentally human act. Barbara Palmer is deputy editor of Convene.

Organization 59

Organization Speakers Conference Sustainability 59

Advanced Travel and Tourism

NOVEMBER 7, 2022

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. Here are a few of the major changes that may be most important for tourism organizations. . . Thank you to all of those who attended the webinar. Universal Analytics .

Organization 130

Organization Tourism Tourism Website 130

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

JANUARY 22, 2024

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

Organization 121

Organization Meeting Tourism Tourism 121

Convene by PCMA

FEBRUARY 9, 2024

Anh Nguyen, founder of Spark Event Management, and Shawn Cheng, event strategist at Curious Bear Management, organized the showdown, which was framed as a chance to determine whether AI is about to revolutionize the way we design events — or if we’re just not there yet. There was more at play here.

Organization 111

Organization Registration Events Publishing 111

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it? Try a soft launch.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. The truth is that by partnering with a marketing team, sales departments can benefit greatly. The truth is that by partnering with a marketing team, sales departments can benefit greatly. Especially for your stakeholders.

Benefits 246

Benefits Marketing Marketing Social Media 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Travel Daily Media

JANUARY 14, 2024

The post MHESI organizes “Future Thailand” event appeared first on TD (Travel Daily Media) Brand TD. MHESI Fair Events will promote Thailand’s innovation products, and introduce them to the global market. The post MHESI organizes “Future Thailand” event appeared first on Brand TD.

Organization 91

Organization Education Events Promotion 91

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Destinations can also partner with economic development organizations to encourage more people to relocate, beginning with “try it out” periods through their rentals. Advertise to Work-from-Home Employees. Like what you see? Want to know more?

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

Tourism 246

Tourism Tourism Marketing Marketing 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 246

Marketing Marketing Social Media Communications 246

Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

Tourism 246

Tourism Tourism Marketing Marketing 246

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? CMO Council found that 57 percent of marketers are in organizations where events are owned and managed by their marketing department and are orchestrated across the company.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

Traveler's Q

APRIL 3, 2023

Organizing a corporate event can be a difficult and stressful task. Additionally, staying organized and utilizing resources such as experienced professionals can help you ensure that all aspects of the event are properly taken care of. You can download free charts that contain a timeline for what should be done and when.

Organization 130

Organization Contracts Contracts Events 130

DCI

SEPTEMBER 2, 2021

So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Most communities know very little about those who lead their destination marketing organizations. It’s time to do something real.

Tourism 66

Tourism Tourism Organization Marketing 66

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Social Tables

FEBRUARY 23, 2023

Whether you are fundraising for a massive organization like the Red Cross, or raising money for a local animal shelter, this post is for you. Establishing event objectives early will help organizers choose the right fundraiser type to fit their mission and secure the necessary participants.

Organization 78

Organization Social Media Sponsors Events 78

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Convene by PCMA

NOVEMBER 28, 2022

Facebook is the market leader in number of users, and it makes the Top 3 because there is just simply no other platform where you can reach as many people. But TikTok truly is changing the game in the way we use organic social media to drive awareness, foster brand loyalty, and communicate social proof within the event community.

Social Media 105

Social Media Media Organization Platform 105

DCI

SEPTEMBER 28, 2023

Place marketers understand that inclusivity is not just a buzz word; it’s an important element to consider when looking to attract and retain visitors, businesses and talent to your region. PartnerTulsa is a community and economic development organization committed to growing an economy with opportunity for all.

Website 77

Website Organization Audience Culture 77

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100

Marketing Marketing Travel Travel 100

Gavel International

AUGUST 16, 2022

Reading Time: 6 minutes A changing labor market requires companies to view job candidates and current employees differently. While most marketing efforts are spent on attracting and retaining external customers (those who buy products or services), this is quickly changing. Read here for some suggestions.)

Organization 52

Organization Marketing Marketing Remote 52

Eventtia

MAY 23, 2022

Each year during the fourth quarter, many organizations gather to recognize the best of the best in their industry. An awards banquet is also a great opportunity to increase exposure, generate brand awareness, develop new partnerships and even raise funds for your company or organization. Assess the market need. Set the budget.

Organization 71

Organization Panel Venue Advertising 71

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113