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Destinations Soar with Public Relations

The Abbi Agency

Through hosted familiarization tours (FAMs), market research and targeted outreach, we develop strong relationships with journalists in order to identify story angles that reflect our clients’ desired messaging. Travel Association is a great place to start, as the Association offers numerous market statistics and reports. Independent.

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Kayla Leska Promoted to Vice President, Tourism Public Relations

DCI

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. During the last decade, Kayla has crafted strategic communications plans and implemented tactical programs for U.S. Congratulations, Kayla!

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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240
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Interface Tourism Group joins Hopscotch Groupe to accelerate its development in international tourism & lifestyle marketing

Interface Tourism Spain

By acquiring 100% of the equity owned by Interface Tourism’s founder, president and majority shareholder M. GaĂ«l de la Porte du Theil, Hopscotch will extend its presence in Europe and become a leading force in the tourism sector. Interface Tourism founder GaĂ«l de la Porte du Theil will accompany the project as Senior Advisor.

Tourism 52
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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.

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Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130
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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93