Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Dana Communications

NOVEMBER 21, 2022

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. This is where the importance of personalization and targeting comes into play.

Marketing 206

Marketing Marketing Prospect Corporate Meeting 206

Smart Meetings

FEBRUARY 23, 2022

With the arms race toward space travel and tourism by companies such as Elon Musk’s SpaceX, Branson’s Virgin Galactic and Bezos’ Origin, the possibility of full-scale space tourism seems more likely every day. Another space tourism company has been quietly planning space flights to launch in 2024.

Tourism 264

Tourism Tourism Incentives Airlines 264

Advanced Travel and Tourism

SEPTEMBER 14, 2022

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.

Social Media 218

Social Media Media Tourism Tourism 218

Dana Communications

JANUARY 17, 2022

When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. Already tapped into this lucrative market? Engaging in philantourism , a mix of “philanthropy” and “tourism.”

Tourism 205

Tourism Tourism Trends Sustainability 205

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 235

Benefits Marketing Marketing Social Media 235

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 165

Hospitality Communications Communications Public Relations 165

Advanced Travel and Tourism

FEBRUARY 21, 2023

A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. This means it’s critical to always have a human cross-reference the information obtained via ChatGPT before including it in your blogs, e-blasts, social media posts, or other content marketing campaign elements.

Platform 236

Platform Tourism Tourism Organization 236

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment.

Benefits 203

Benefits Marketing Marketing Travel Agent 203

Dana Communications

MARCH 14, 2022

So we’re exploring where that leaves us in the interim by considering the question: “Is the rise of regional tourism here to stay?”. Regional tourism isn’t going away anytime soon—thanks to the interplay between internal and external factors such as these: Variant Vacillations. The post Is the Rise of Regional Tourism Here to Stay?

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Tourism Tourism Travel Agent Travel 202

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 181

Benefits Tourism Tourism Social Media 181

Interface Tourism Spain

AUGUST 1, 2023

By acquiring 100% of the equity owned by Interface Tourism’s founder, president and majority shareholder M. Gaël de la Porte du Theil, Hopscotch will extend its presence in Europe and become a leading force in the tourism sector. Interface Tourism founder Gaël de la Porte du Theil will accompany the project as Senior Advisor.

Tourism 52

Tourism Tourism Marketing Marketing 52

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 174

Benefits Tourism Tourism Social Media 174

Smart Meetings

JUNE 7, 2024

As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry.

Advertising 130

Advertising Social Media Hospitality Communications 130

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Top Trends Impacting Hospitality, Tourism and Events. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Shawna Suckow. Tod Maffin.

Communications 185

Communications Communications Trends Social Media 185

ETC Corporate

OCTOBER 22, 2021

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.

Culture 242

Culture Tourism Tourism Sustainability 242

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 215

Trends Marketing Marketing Social Media 215

ETC Corporate

JULY 8, 2021

Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European Tourism Trends & Prospects ’ report published today by the European Travel Commission (ETC).

Tourism 246

Tourism Tourism Certification Prospect 246

Solimar International

MAY 18, 2024

Understanding the Role of AI in the Tourism Industry In recent years, the tourism industry has witnessed a transformative shift in how travelers plan and book their trips, thanks to advancements in artificial intelligence. How did tourism companies implement cutting-edge AI technology, and what is the outcome?

Tourism 52

Tourism Tourism Booking Automotive 52

Travel Daily Media

SEPTEMBER 11, 2023

The post ITB China 2023 kicks off today, reuniting China’s tourism market with the global world of travel appeared first on TD (Travel Daily Media) Travel Daily Media. The stage is set for ITB China to be once again an exceptional gathering of global industry leaders, top travel destinations and industry expertise.

Tourism 96

Tourism Tourism Marketing Marketing 96

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Smart Meetings

MARCH 8, 2024

Sam Newton Sam Newton, Louisville Tourism Newton is Louisville Tourism ’s first-ever Airport Welcome Center Manager. Mary Haban Mary Haban, Visit Tampa Bay Haban joins Visit Tampa Bay as vice president of global communications. Most recently, he served as senior manager of operations at Frazier History Museum.

Event Technology 264

Event Technology Technology Technology Hospitality 264

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

AUGUST 22, 2023

As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. In the tourism realm, augmented ads and apps are not restricted to just lodging and destinations. Here we discuss a few of the ways AR really clicks with tourists.

Travel 223

Travel Travel Tourism Tourism 223

Dana Communications

OCTOBER 28, 2021

So it’s no surprise that marketers across every industry are leveraging gamification to win big for their brands. What is gamification in tourism? Gamification in tourism ticks off the boxes for top marketing objectives—including generating awareness for your destination, building engagement with your target audiences at any (or every!)

Tourism 130

Tourism Tourism Audience Promotion 130

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Smart Meetings

JANUARY 26, 2024

Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He has spent over 20 years in sales and operations experience in the hotel and tourism industry and in the Northeast, bringing a special connection to the destination.

Hospitality 245

Hospitality Tourism Tourism Management 245

Travel Daily Media

NOVEMBER 12, 2023

The post Valencia welcomes the World Tourism Film Awards 2023 appeared first on TD (Travel Daily Media) Brand TD. The city of Valencia, Spain, will host the 35th edition of the World Tourism Film Awards. This edition marks the third consecutive year that Valencia hosts the World Tourism Film Awards. said Alexander V.

Tourism 89

Tourism Tourism Advertising Promotion 89

Smart Meetings

SEPTEMBER 1, 2023

Roland Hamberger Roland Hamberger As the managing director at Rosewood Vienna , the brand’s first hotel in the German-speaking market, opened in August 2022, Hamberger will lead the hotel in engaging guests with Austrian culture, providing exceptional services and amenities and reinforce the Rosewood brand’s sense of place philosophy.

Hospitality 264

Hospitality Tourism Tourism Communications 264

Travel Daily Media

DECEMBER 21, 2023

The post Thailand Tourism Forum 2024 to highlight discussions on AI for innovation appeared first on TD (Travel Daily Media) Brand TD. Bill Barnett, founder of Thailand Tourism Forum Bangkok will once again play host for the upcoming Thailand Tourism Forum 2024. Green and sustainability is a hotel topic as is tech innovation.

Tourism 95

Tourism Tourism Hospitality Consulting 95

Solimar International

DECEMBER 22, 2023

According to American Express’ 2023 Global Travel Trends Report , 76% of respondents are interested in minimizing the environmental impact of their trips, and 69% would spend more during a vacation if they knew it supported the local community. Greenwashing can also show up in the imagery a business uses in its marketing materials.

Sustainability 98

Sustainability Tourism Tourism Certification 98

Dana Communications

MARCH 31, 2021

Then the pandemic hit and tourism everywhere evaporated. As COVID-19 cases decline, vaccinations ramp up and travel restrictions are lifted worldwide, we predict that secondary city tourism will actually outperform visitation to the globe’s former first-tier destinations. What makes secondary city tourism such a force?

Tourism 130

Tourism Tourism Culture Sustainability 130

Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative.

Media 217

Media Social Media Travel Travel 217

Smart Meetings

OCTOBER 21, 2022

The resilience of the tourism and meetings industries in the Caribbean and nearby Florida quickly overcame the fallout left in the wake of Hurricanes Ian and Fiona in the early days of October. The best we can do,” says Young, “is to stay non-political and do everything we can do to ensure Florida’s tourism industry remains healthy.”.

Tourism 190

Tourism Tourism Transportation Booking 190

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52