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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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Virginia Destination Management Organizations: An Interview With Local Director, Irene Kilmer

Solimar International

From its breathtaking natural beauty to its extreme historical importance, Virginia tourism is one of the most diverse in the United States. Learn about one of the most interesting Virginia Destination Management Organizations here. Virginia is an unique US state who has nailed their tourism marketing messaging.

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What is a Destination Management Organization (DMO) and Why Should Destinations Care?

Solimar International

They need the support of destination management organizations (DMOs) to help market, manage, succeed. This article answers the question: what is a DMO and why the tourism industry should care about them. It is important to know about destination management first. But how and why? So, what is a DMO?

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Role of Tourism Consultants: Secret to Success

Solimar International

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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What Does Destination Management Mean and Look Like in Practice?

Solimar International

Destination management is the process in which Destination Marketing Organizations (DMOs) work with stakeholders to increase development of the tourism sector, gain more tourists, address challenges, and bring more benefit to the local community.

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Why DMOs must be about Management, not just Marketing

Solimar International

DMOs are crucial organizations within the tourism industry. They were primarily established to promote destinations. However, with the rapid growth of tourism, the need for its sustainability and management of the sector eventually emerged. DMO stands for Destination Marketing/Management Organization.

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Smart Moves in Salt Lake City, Seattle and More

Smart Meetings

Scott Cochran and Kitty Chau Scott Cochran (left) and Kitty Chau (right) Cochran is complex general manager and Chau is complex director of sales and marketing for dual-property Le Meridien and Element Salt Lake City Downtown. Regis Zhuhai in Guangdong, China, and pre-opening general manager for The Ritz-Carlton Jiuzhaigou in China.