Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 174

Benefits Tourism Tourism Social Media 174

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 235

Benefits Marketing Marketing Social Media 235

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. Depending on the inputs it receives, it can collect and therefore repeat incorrect information.

Platform 236

Platform Tourism Tourism Organization 236

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 215

Trends Marketing Marketing Social Media 215

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. appeared first on Dana Communications.

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Top Trends Impacting Hospitality, Tourism and Events. 60 percent of travelers post on social media daily. 6 Steps to a Viral Marketing Campaign.

Communications 151

Communications Communications Trends Social Media 151

Interface Tourism Spain

AUGUST 1, 2023

By acquiring 100% of the equity owned by Interface Tourism’s founder, president and majority shareholder M. Gaël de la Porte du Theil, Hopscotch will extend its presence in Europe and become a leading force in the tourism sector. Interface Tourism founder Gaël de la Porte du Theil will accompany the project as Senior Advisor.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Dana Communications

APRIL 4, 2024

Get Social – These days, social media and travel are inseparable. According to Travel Research Online, 52% of travelers decided to visit a specific destination after seeing an image or video on social media and more than one million travel-related hashtags are searched on Instagram every week.

Booking 133

Booking Social Media Online Website 133

ETC Corporate

OCTOBER 22, 2021

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.

Culture 225

Culture Tourism Tourism Sustainability 225

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions.

Hospitality 223

Hospitality Social Media Promotion Government 223

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Gain real insight into the sustainable tourism world. USAID Timor Leste Tourism for All. Could that be you?

Tourism 98

Tourism Tourism Remote Sustainability 98

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! It’s important to consider any potential photography/videography spend in a marketing context. Remember you’re in the business of tourism! And importantly - what’s your budget to fill them?

Tourism 89

Tourism Tourism Social Media Website 89

Dana Communications

DECEMBER 5, 2022

“At this point, people have all the information and they’ve made [the decisions] they’re going to make, and those attitudes and those beliefs have been calcified a little,” Mark Koelfgen, executive creative director and copywriter at David&Goliath told Marketing Brew. Not Forgotten, Just Not Focusing. Many are just not focusing on it.

Advertising 208

Advertising Communications Communications Social Media 208

Smart Meetings

APRIL 27, 2021

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.

Tourism 270

Tourism Tourism Communications Communications 270

Interface Tourism Spain

JULY 6, 2022

6 tips for developing an effective influencer communication strategy. Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . All the news Back to newsroom.

Communications 52

Communications Communications Social Network Advertising 52

DCI

MARCH 7, 2023

Do I believe there is a future for women in tourism leadership? While the UNWTO’s 2019 report showed that a slightly higher percentage of tourism ministers worldwide were female compared to ministers overall, the number still accounted for fewer than a quarter of all tourism ministers at just 23%.

Tourism 85

Tourism Tourism Public Relations Networking 85

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines.

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52

Tourism Tourism Social Media Website 52

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Where are they going to find answers to these questions?

Tourism 63

Tourism Tourism Social Media Website 63

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

Tourism 98

Tourism Tourism Trends Sustainability 98

Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Margaux Helm Margaux Helm Helm steps in as marketing manager for meetings at Visit Seattle , the city’s tourism and promotion bureau.

Hospitality 162

Hospitality Promotion Tourism Tourism 162

Solimar International

JUNE 24, 2022

Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. That is when he decided to build a career in sustainable tourism. ymaz , from I?zmir,

Sustainability 98

Sustainability Tourism Tourism Travel 98

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. You need to ask yourself first and foremost if you were a customer seeing your website, brochures or social media channels for the very first time whether they really show – and ultimately sell – your experience. Remember you’re in the business of tourism!

Tourism 96

Tourism Tourism Social Media Website 96

Solimar International

NOVEMBER 6, 2021

Former Solimar International Sustainable Tourism Internship Stories. Solimar International is a marketing firm that specializes in sustainable tourism. It is our goal to give our sustainable tourism interns the opportunity to learn the skills necessary to further thrive in the tourism and international development industries.

Sustainability 98

Sustainability Tourism Tourism Consulting 98

Crowdriff

APRIL 17, 2018

CrowdRiff is helping the Arizona Office of Tourism make it easier for tourism-marketing organizations in the Grand Canyon State to find and use imagery created by social-media users. However, it can be time consuming to search for such content and request rights to it for marketing purposes.

Tourism 52

Tourism Tourism Marketing Marketing 52

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Connect with Dana Communications, the award-winning travel and hospitality marketing team, to explore the latest tech and discover how it can benefit your property.

Travel 182

Travel Travel Hospitality B2B 182

Crowdriff

JULY 27, 2017

Imagine: It’s another typical day on the job, as an all-star social media manager. Your main tourism season is revving up, so this morning, you’re looking for a user-generated pic from an excited traveler to feature as your #PhotoOfTheWeek. What happens when your favorite visual marketing platform (that’s us!) Interested?

Social Media 52

Social Media Automation Media Management 52

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. Operations Manager: An event operations manager oversees vendor communication. Optimize nonprofit event planning efficiency by organizing all communications in one place.

Event Planning 78

Event Planning Social Media Vendor Advertising 78