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Destinations Soar with Public Relations

The Abbi Agency

In the world of travel public relations, we must understand the tourism trends and newsworthy angles to entice journalists to cover our clients’ destinations. However, it’s important to ensure that the journalist is the right fit, and that you have a strong pathway of communication with them before they pack their bags.

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Kayla Leska Promoted to Vice President, Tourism Public Relations

DCI

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. During the last decade, Kayla has crafted strategic communications plans and implemented tactical programs for U.S. Congratulations, Kayla!

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.

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Interface Tourism Group joins Hopscotch Groupe to accelerate its development in international tourism & lifestyle marketing

Interface Tourism Spain

By acquiring 100% of the equity owned by Interface Tourism’s founder, president and majority shareholder M. Gaël de la Porte du Theil, Hopscotch will extend its presence in Europe and become a leading force in the tourism sector. Interface Tourism founder Gaël de la Porte du Theil will accompany the project as Senior Advisor.

Tourism 52
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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 245
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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93
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Is There A Future for Women In Tourism Leadership?

DCI

Do I believe there is a future for women in tourism leadership? While the UNWTO’s 2019 report showed that a slightly higher percentage of tourism ministers worldwide were female compared to ministers overall, the number still accounted for fewer than a quarter of all tourism ministers at just 23%.

Tourism 85