Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.

Travel 182

Travel Travel Hospitality B2B 182

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.

Audience 59

Audience Event Apps Registration Attendee 59

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Smart Meetings

NOVEMBER 27, 2018

“Critical data is locked within calendars, spreadsheets and other collaboration offerings, and MAPs allow enterprises to unlock these valuable insights,” the firm says in a blog post on its website. A business can spend millions of dollars on an event and end up with a measurement of social media engagements and leads.

Automation 227

Automation Management Meeting B2B 227

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. Getting Business Done in B2B Trade Shows. Also, don’t forget your own employees.

Trade Show 214

Trade Show SEO B2B Automation 214

Eventtia

MAY 27, 2024

The value you are offering must be tangible, and yes, it should be more than simply adding extra visits to their website and extra followers to their social profiles. For example, if you share a similar demographic audience, leverage this fact and convince your target sponsors with data.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

AUGUST 17, 2018

Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? Strategies like selling tickets directly on social media instead of on a ticketing page also got. Click To Tweet.

Conference 196

Conference Contracts Contracts Speakers 196

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an event blog or website.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Bizzaboo

AUGUST 7, 2023

Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% Use Social Media and Email Marketing Social media and email marketing are two essential tools to promote onsite and virtual event registration. Lead your audience to a dedicated landing page with all the essential event details.

Registration 92

Registration Social Media Events Advertising 92

Eventtia

MAY 24, 2024

Features : An events dashboard covering all of your events which doubles up as a place where you can manage the website, registration, and ticketing. A templates module to create branded assets including registration forms, share cards for social media, registration confirmation pages, and emails.

Platform 62

Platform Virtual Events Online Registration 62

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Is your strategy ready for what audiences expect in 2023?

Social Media 98

Social Media Registration Sponsors Events 98

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

OCTOBER 11, 2023

Consider this data from our State of in-person B2B conferences report : 68.9% Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Welcome to the 2024 event technology guide! Not sure you need event technology? Think again! Event tech also leads to a better user experience.

Event Technology 105

Event Technology Technology Technology Registration 105

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. All you have to do is ask your audience what they need.

Communications 130

Communications Communications Marketing Marketing 130

Gavel International

SEPTEMBER 5, 2022

A 2022 B2B study by the Content Marketing Institute (2) stated that the top three goals of content marketing are to create brand awareness, build credibility and trust, and educate target markets. Nearly 85% of businesses have a content marketing strategy. How important are blog content and social media? 6) The result?

B2B 52

B2B B2C Publishing Social Media 52

Bizzaboo

AUGUST 22, 2022

It’s taking a sweeping approach to user engagement, marketing, and lead nurturing by leveraging various channels, platforms, devices, and formats to reach your audience. This, in turn, enables organizations to nurture audiences over time and allows visitors to learn at their own pace. Extend Your Audience Reach .

Social Media 95

Social Media Speakers Virtual Events Events 95

Bizzaboo

DECEMBER 26, 2018

We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. SMW Social Media Week: Lagos. Learn how to engage audiences from the world’s most cult-like brands, including Airbnb, Marvel, and IBM. back to top.

Marketing 105

Marketing Marketing Conference SEO 105

Bizzaboo

OCTOBER 16, 2023

According to our recent State of in-person B2B conferences report, a striking 80.4% Event organizer State of in-person B2B conferences survey Increased Investment in In-person Events In a post-pandemic world, there is a renewed enthusiasm for hosting in-person events. Convincing attendees to travel to our event is challenging.

B2B 52

B2B Speakers Sustainability Events 52

Social Tables

APRIL 23, 2019

For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience. Try any combination of the following exercises and event name ideas to come up with something both you and your audience will love.

SEO 139

SEO Events Audience Social Media 139

Alcor Mice

JANUARY 26, 2021

Figure out your target audience and learn how best to address their needs. Will your event be a B2B or B2C? A few points to look at would be: income, revenue, number of attendees, social media impressions, etc. Use your social media , utilize social media trends and influencers to get the word out on your event.

Virtual Events 52

Virtual Events Social Media Registration Rehearsal 52

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you’re looking to grow your business in the coming years, MarTech is an absolute must for all marketing professionals.

Conference 52

Conference Healthcare B2B Banking 52

Eventtia

JANUARY 20, 2023

With Cvent’s powerful analytics tools, you can track ROI on events and get key insights into how your audience interacted with your organization. It offers functionality and scalability to venue sourcing, registration, website building, networking tools, and communication management.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

With Cvent’s powerful analytics tools, you can track ROI on events and get key insights into how your audience interacted with your organization. It offers functionality and scalability to venue sourcing, registration, website building, networking tools, and communication management.

Registration 48

Registration Automation Vendor Platform 48

Crowdriff

OCTOBER 22, 2017

With social media, everyone is a publisher; everyone is a photographer; and everyone has an opinion. How UGC affects website performance. Let’s take a closer look at some common types of user-generated content: Social media content. Tweets or other social media messages. UGC marketing examples.

Social Media 52

Social Media B2C Website Media 52

Alcor Mice

APRIL 29, 2021

Think about important things such as: who your target audience is, where the venue will be, what your content will be. The events industry is always evolving alongside current social and cultural trends. As workers of the industry it’s important that you know what your audience wants. DESIGN A CONCEPT.

Vendor 52

Vendor Registration Advertising Preparation 52

Gavel International

JULY 6, 2021

According to Forrester Research, only 8 percent of B2B companies have sales and marketing departments tightly aligned. (1) Engaging conversations that take place through social media also play a role in building brand awareness. For example, a website visit receives a lower score than a white paper download.

Prospect 52

Prospect Automation B2B Social Media 52

AltexSoft Travel

MARCH 23, 2022

On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests. Booking model: B2B, B2C, or combined. So, you need a super-smart combined booking engine that will be able to process both agents’ requests and website reservations.

Booking 52

Booking Technology Technology Travel Agent 52

Crowdriff

OCTOBER 30, 2017

By creating the #ExploreGeorgiaPup campaign , they featured photos of dogs from locals and visitors on social media, and encouraged people to share their own pup photos. Throughout this campaign, they saw over 3,000 uses of the hashtag in under a year, which led over 14,000 visitors to their website. 2 | #TheUPSStoreCustomer.

Marketing 52

Marketing Marketing Social Media Media 52