Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.

Travel 182

Travel Travel Hospitality B2B 182

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

NOVEMBER 27, 2018

“Critical data is locked within calendars, spreadsheets and other collaboration offerings, and MAPs allow enterprises to unlock these valuable insights,” the firm says in a blog post on its website. A business can spend millions of dollars on an event and end up with a measurement of social media engagements and leads.

Automation 225

Automation Management Meeting B2B 225

Gavel International

DECEMBER 4, 2023

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

JULY 6, 2018

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Building Attendance through Social Media Influence. Check out more stunning examples of booths in this slideshow.

Trade Show 214

Trade Show SEO B2B Automation 214

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Travel Daily Media

FEBRUARY 23, 2023

After an extensive test phase in the LCC travel agencies, among others, Peakwork SET can now be purchased using various license models via the Peakwork website from March 7, 2023 – at the start of ITB. In addition, there will be special prices for licensing available during the ITB week.

B2B 69

B2B B2C Consulting Travel Agent 69

Bizzaboo

AUGUST 3, 2023

of attendees say the in-person B2B conference mobile app can make or break their event experience ( Bizzabo , 2023) 52.7% Can you show me examples of event websites built on your platform without the help of designers or developers? Creating a stellar event website that’s true to your brand is essential. In Q4 2021, 54.4%

Management 98

Management Registration Vendor Event Apps 98

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. See which pages people bounce from the most or which areas of your site people are rage-clicking on.

eCommerce 177

eCommerce B2C Audience B2B 177

Endless Events

MAY 14, 2018

B2B and the Women’s Movement. This can then be embedded on the event website, giving attendees an easy reference. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups. Check out the guide to learn just how to do this and more!

Proposal 201

Proposal Marketing Marketing Social Media 201

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Source : Social Media Marketing World. Build Your Event Website.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

AUGUST 7, 2023

Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% Use Social Media and Email Marketing Social media and email marketing are two essential tools to promote onsite and virtual event registration. of event organizers have seen growth in registration. Meanwhile, 56.2%

Registration 92

Registration Social Media Events Advertising 92

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

OCTOBER 11, 2023

Consider this data from our State of in-person B2B conferences report : 68.9% Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Here are some tips: Get to know the company and the people behind it by browsing the vendor’s social media pages, website, and blog.

Event Technology 105

Event Technology Technology Technology Registration 105

Endless Events

FEBRUARY 23, 2018

You also need the crowd that goes with it, aka social media, and the online influencers who lead them. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Convention Centers Ditching Consumer Shows for B2B Events.

Events 233

Events Automation Venue Certification 233

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners.

Travel 105

Travel Travel Affiliate Booking 105

Alcor Mice

JANUARY 26, 2021

Will your event be a B2B or B2C? A few points to look at would be: income, revenue, number of attendees, social media impressions, etc. Use your social media , utilize social media trends and influencers to get the word out on your event. DO A TEST RUN. Encourage participation from your attendees.

Virtual Events 52

Virtual Events Social Media Registration Rehearsal 52

Eventtia

JANUARY 20, 2023

It offers functionality and scalability to venue sourcing, registration, website building, networking tools, and communication management. Also, it works with existing ticketing systems and social media, so everything stays in order from start to finish. Summary Eventbrite is a great Cvent alternative.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

It offers functionality and scalability to venue sourcing, registration, website building, networking tools, and communication management. Also, it works with existing ticketing systems and social media, so everything stays in order from start to finish. Summary Eventbrite is a great Cvent alternative.

Registration 48

Registration Automation Vendor Platform 48

AltexSoft Travel

MARCH 23, 2022

On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests. Booking model: B2B, B2C, or combined. So, you need a super-smart combined booking engine that will be able to process both agents’ requests and website reservations.

Booking 52

Booking Technology Technology Travel Agent 52

Gavel International

JULY 6, 2021

According to Forrester Research, only 8 percent of B2B companies have sales and marketing departments tightly aligned. (1) Engaging conversations that take place through social media also play a role in building brand awareness. For example, a website visit receives a lower score than a white paper download.

Prospect 52

Prospect Automation B2B Social Media 52

Social Tables

APRIL 23, 2019

Beam Me Up ”, an event focused on the future of B2B marketing. Don’t be fooled by the term Party – this website also offers names for formal event types like galas and proms. They’ll be proud to share they’re attending on all their social media platforms. Try free association. Doctor Odd’s Catchy Party Names.

SEO 139

SEO Events Audience Social Media 139

Alcor Mice

APRIL 29, 2021

For attendees in the B2B sector, weekdays might be the best time. Most events now offer online registration through an integrated app or website. You can also hire a production company to craft a simple teaser you can put in your company website and your social media accounts.

Vendor 52

Vendor Registration Advertising Preparation 52

Maritz Global Events

NOVEMBER 4, 2019

According to a new report from the Center for Exhibition Industry Research (CEIR) , of 200 show executives and 728 exhibitors, sponsorships make up roughly 20 percent of B2B tradeshow revenue. 35% purchased/boosted a social media ad. 31% bought an ad that went on the event or organization’s website. Optimize each for SEO.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Crowdriff

OCTOBER 30, 2017

By creating the #ExploreGeorgiaPup campaign , they featured photos of dogs from locals and visitors on social media, and encouraged people to share their own pup photos. Throughout this campaign, they saw over 3,000 uses of the hashtag in under a year, which led over 14,000 visitors to their website. 2 | #TheUPSStoreCustomer.

Marketing 52

Marketing Marketing Social Media Media 52

Alcor Mice

APRIL 24, 2021

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. In addition to that, there are also many different venue sourcing websites for you to look through. Study the industry and think of notable figures you can ask to attend in order to draw in a crowd.

Vendor 52

Vendor B2C Preparation Events 52

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. I have a 15-year history of entrepreneurship, but not in the B2B space,” says Isaac. “I I didn’t know anything about partnerships at B2B SaaS companies.

Conference 194

Conference Marketing Marketing B2B 194

Bizzaboo

DECEMBER 26, 2018

We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. SMW Social Media Week: Lagos. B2B Marketing Exchange. Social Media Marketing World. Social Media Week: New York. back to top.

Marketing 105

Marketing Marketing Conference SEO 105

Endless Events

AUGUST 17, 2018

Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.

Conference 196

Conference Contracts Contracts Speakers 196

Bizzaboo

OCTOBER 3, 2023

According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference. Social media mentions: Who is talking about your event and what are they saying?

Audience 59

Audience Event Apps Registration Attendee 59

ITA Group

FEBRUARY 4, 2021

7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. Today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase. Build Up Your Social Selling CHOPS With Sales Incentives | ITA Group. B2B Growth | Sweet Fish Media.

Training 79

Training B2B Prospect Booking 79

AltexSoft Travel

MAY 8, 2020

By customer interfaces we mean a travel provider’s website, mobile application, or chatbot that links with a booking engine via an API layer , enabling consumers to search and book flights, hotel rooms, holiday packages, insurance, and other travel products. IBE business models: B2C, B2B and B2E. How a travel booking engine works.

Booking 69

Booking B2C Travel Travel 69