Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. These tidbits can be turned into quote graphics or infographics for social media. Repurpose Event Content. Invite speakers to be guest bloggers. Leverage On-site Trends. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130