Convene by PCMA

FEBRUARY 13, 2023

In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 30, 2022

If your event can give back to the community in which it is held, take a firm stance on social or ethical issues on social media, or show support for a cause through service or donation, those actions will tell a greater story that will make it easier for attendees to feel a deeper — versus purely transactional — connection to your brand.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Plus, when you have multiple influencers sharing the same message, it is hard to ignore just how exciting your event is going to be. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 22, 2022

These tidbits can be turned into quote graphics or infographics for social media. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Share memorable quotes or statistics from keynote presentations or educational sessions.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Encourage Social Sharing. Social media has created a desire for professionals to share what they learn — and the likelihood of sharing increases substantially when there’s an infographic, video, photograph, or drawing that brings a concept to life.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81