Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. You can target online ads on LinkedIn and other applicable social media platforms, as well.

B2B 52

B2B Marketing Marketing Automation 52

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet.

Benefits 261

Benefits Meeting B2B Social Media 261

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. As the average age of B2B event attendees continues to decrease , event planners need to tweak their approaches to design Gen Z-friendly events that turn more heads.

Social Media 156

Social Media Audience Events Media 156

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Decide your marketing channels to promote your event: social media, email marketing, podcasts, blogs, ads, etc. These may include: Social media. Website (B2B blog). What does it entail?

Event Marketing 347

Event Marketing Marketing Marketing Events 347

ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The Importance of B2B Customer Loyalty Program. Upkeep and fine-tuning of your relationships between you and your B2B customers is imperative. Here are six B2C loyalty marketing tactics to include with your B2B strategy. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.

Travel 182

Travel Travel Hospitality B2B 182

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Give them opportunities to interact with each other, share user-generated content, and employ social-media takeovers and contests. Reinvent yourself, evolve, change.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Gavel International

MAY 31, 2022

Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately enhance networking and identify sales opportunities. If you do, you’re already passively involved in social selling.

Prospect 52

Prospect Social Media B2B Media 52

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Slack, social media, blog posts, questionnaires and more are all part of the equation. Amplification: The impact goes beyond the event itself.

B2B 245

B2B Events Trends Attendee 245

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Conference 278

Conference Sponsors Trade Show SEO 278

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Social Media Marketing.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

JULY 6, 2018

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Building Attendance through Social Media Influence. Check out more stunning examples of booths in this slideshow.

Trade Show 214

Trade Show SEO B2B Automation 214

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Gavel International

DECEMBER 4, 2023

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

DECEMBER 19, 2022

This compares to only 45 percent of B2B live events that have reached this level. Consumer-facing brands are emphasizing smaller cities or towns for their activations, while B2B events are more often being held in regional and coastal destinations. Top Social Media Channels for Event Organizers. Tokyo, Japan.

Trends 52

Trends B2B Social Media Events 52

Travel Daily Media

FEBRUARY 23, 2023

Web3 Travel Platform for new B2B business approaches Based on Camino and decentralized blockchain technology, Peakwork will also present new applications and approaches for the distribution of travel products, services, and companion solutions. In addition, there will be special prices for licensing available during the ITB week.

B2B 70

B2B B2C Consulting Travel Agent 70

Smart Meetings

JUNE 5, 2023

The return has been uneven depending on the region and the industry. “We We want board members with varying backgrounds, different understandings that can challenge the management team, challenge one another in the board room and help us become better.” The very definition of diversity was being expanded beyond what you could see, however.

Technology 241

Technology Technology Planner Hospitality 241

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 16, 2022

B2B exhibitions industry is sensitive to what is going on in the economy. Top Social Media Channels for Event Organizers. Here’s what she had to say: Cathy Breden. The good news is that in Q2 of this year [2022], attendance was down by 22 percent over 2019 levels. More Forecast. 3 Travel Trends to Watch in 2023.

B2B 98

B2B Trade Show Social Media Trends 98

Endless Events

MAY 14, 2018

B2B and the Women’s Movement. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups. Caitlin Bacher has used the platform to not only create a fanbase but also to influence people through her social media coaching business.

Proposal 201

Proposal Marketing Marketing Social Media 201

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” That is where meeting automation platforms such as Jifflenow come in. But 90 percent of it isn’t useful.

Automation 191

Automation Management Meeting B2B 191

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. While some of the same demographics apply to B2B personas, many do not. 6 ) This means content is exceptionally important to today’s B2B prospects.

Prospect 52

Prospect B2B Social Media B2C 52

Endless Events

JUNE 8, 2018

And this story is often a digital one, shared through social media. It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. After the experience, it evolves into a story that they will then use to tell others about your brand.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

SEPTEMBER 21, 2018

eBay Open 2018 Has Some Great B2B Strategies. This year’s iteration of the eBay Open highlighted some new tactics for networking in the B2B sphere. Those who can’t jump into social video are often those who either have no budget or know-how in video editing. Events are no longer just venues for networking.

Trade Show 205

Trade Show B2B Entertainment Events 205

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. See which pages people bounce from the most or which areas of your site people are rage-clicking on.

eCommerce 177

eCommerce B2C Audience B2B 177

Smart Meetings

DECEMBER 28, 2018

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups.

Trends 251

Trends Automation B2B Events 251

Convene by PCMA

FEBRUARY 13, 2023

In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

MAY 31, 2022

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal.

Promotion 77

Promotion Marketing Marketing B2B 77

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Gavel International

AUGUST 3, 2021

Seventy-eight percent of B2B marketers report that referrals capture good or excellent quality leads. (1). Eighty-four percent of B2B decision-makers use a referral at the outset of the buying process. (2). How Referrals Support B2B Sales. B2B purchases are typically sizeable. Why are referrals so valuable?

B2C 52

B2C B2B Incentives Prospect 52

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Our parents hated social media, now they’re all of Facebook. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year.

Planner 243

Planner B2C Hospitality Consulting 243

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Smart Meetings

JULY 6, 2022

Event professionals have long embraced everything from social media to virtual reality in order to create more engaging and immersive experiences for their guests. From legacy Fortune 100 institutions to inventive start-ups, Ryan Gould brings extensive experience with a wide range of B2B clients.

Meeting 261

Meeting Planner Attendee Technology 261