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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

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7 Ways to Create Immersive Mobile Event App Experiences

Stova

This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Why does event engagement matter?

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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

And this story is often a digital one, shared through social media. It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. Watch These Event Marketing Metrics. AI and Event Apps: Are They the Future? Click To Tweet.

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20+ Questions To Ask When Choosing the Best Event Management Software

Bizzaboo

Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?

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Future of Networking: 5 Ways to Drive Stellar Connections among Attendees in 2024

Stova

Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. But here’s the good news… Modern event tracking tools – like event apps, digital badges, and iBeacons – make data capture a breeze. Event analytics is like Netflix.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Event planning and analytics software.