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Automation—the Next Big Step for Meetings Management?

Smart Meetings

Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. But 90 percent of it isn’t useful.

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Is AI the Next Great Tool for B2B Sales?

Gavel International

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( ChatGPT is a perfect example.

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Top 4 B2B Sales and Marketing Tactics Successful Companies Are Using Right Now

Gavel International

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. You can target online ads on LinkedIn and other applicable social media platforms, as well.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I Businesspeople are consumers too!

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Try Out New Trade Show Booth Ideas

Endless Events

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Building Attendance through Social Media Influence.

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. B2B customers often have a budget to which they must adhere.

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11 Event Tech Trends That Shaped 2018

Smart Meetings

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.

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