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Automation—the Next Big Step for Meetings Management?

Smart Meetings

Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. How much value are events producing?”

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B2B Travel Platform For Corporate Travel Management

AltexSoft Travel

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

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Leverage the B2B Customer Experience to Win and Strengthen Brand Loyalty

Gavel International

This is especially important when it comes to companies that sell products or services to other companies – business-to-business (B2B) sales. When you court B2B customers, you need to consider that these buyers are often held to a specific budget, and they are under pressure to demonstrate the value of the product or service they select.

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Top 4 B2B Sales and Marketing Tactics Successful Companies Are Using Right Now

Gavel International

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. Another is to offer B2B customers an incentive to be loyal to your company.

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B2b platform ‘MyBiz’ records 3X growth over pre-covid period

Travel Daily Media

The post B2b platform ‘MyBiz’ records 3X growth over pre-covid period appeared first on TD (Travel Daily Media) Travel Daily. MakeMyTrip’s B2B platform, MyBiz, fueled by its differentiated product offering and a unique go-to market strategy is growing much faster than the corporate travel industry.

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Is AI the Next Great Tool for B2B Sales?

Gavel International

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( ChatGPT is a perfect example.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

I will appeal to the immediate desires of our audiences.” — Cameron Korb, senior email and automation manager In the age of instant gratification, our marketing should reflect one of the basic human drives — the pleasure principle. Businesspeople are consumers too!