Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. These may include: Social media. Website (B2B blog). Paid search.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. And in fact, I would project that B2B is dead.

Benefits 265

Benefits Meeting B2B Social Media 265

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. 1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Slack, social media, blog posts, questionnaires and more are all part of the equation. Amplification: The impact goes beyond the event itself.

B2B 246

B2B Events Trends Attendee 246

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Robots and Chatbots: Rosie the Robot of The Jetsons fame doesn’t exist quite yet, but Connie the robot concierge (found at select Hilton properties) comes pretty close.

Travel 182

Travel Travel Hospitality B2B 182

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. Getting Business Done in B2B Trade Shows. Also, don’t forget your own employees.

Trade Show 214

Trade Show SEO B2B Automation 214

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Gavel International

MAY 31, 2022

Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately enhance networking and identify sales opportunities. Social Selling uses LinkedIn, Twitter, Meta channels, etc.,

Prospect 52

Prospect Social Media B2B Media 52

Eventtia

MAY 27, 2024

The value you are offering must be tangible, and yes, it should be more than simply adding extra visits to their website and extra followers to their social profiles. For example, if you share a similar demographic audience, leverage this fact and convince your target sponsors with data.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” Events have a specialized audience. You have to understand the effect of your meetings.

Automation 227

Automation Management Meeting B2B 227

Endless Events

JUNE 8, 2018

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Post-event surveys can be much more than just a measure of whether the audience had fun at your event. And this story is often a digital one, shared through social media.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Social Tables

OCTOBER 14, 2016

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. Social Media. But don’t let the social media fun grind to a halt when the event kicks off. What ways do you get your audience engaging at your meetings and events?

Audience 68

Audience Social Media B2C Networking 68

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. Well, we’re here to help. Participants need to make more quality connections. Click To Tweet.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

AUGUST 7, 2023

Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% Use Social Media and Email Marketing Social media and email marketing are two essential tools to promote onsite and virtual event registration. Lead your audience to a dedicated landing page with all the essential event details.

Registration 92

Registration Social Media Events Advertising 92

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. 1 ) To be clear, buyer personas are not the same thing as a target audience. While some of the same demographics apply to B2B personas, many do not.

Prospect 52

Prospect B2B Social Media B2C 52

Eventtia

MAY 24, 2024

A templates module to create branded assets including registration forms, share cards for social media, registration confirmation pages, and emails. Features : Use website builders and email campaigns to communicate with your ideal audience. Scale your online events and make informed decisions with real-time data and analytics.

Platform 62

Platform Virtual Events Online Registration 62

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

Smart Meetings

JULY 6, 2022

Event professionals have long embraced everything from social media to virtual reality in order to create more engaging and immersive experiences for their guests. This means that currently, AR has the potential to reach a wider audience than the metaverse, as not everyone owns or has access to VR equipment.

Meeting 265

Meeting Planner Attendee Technology 265

Gavel International

AUGUST 3, 2021

Seventy-eight percent of B2B marketers report that referrals capture good or excellent quality leads. (1). Eighty-four percent of B2B decision-makers use a referral at the outset of the buying process. (2). How Referrals Support B2B Sales. B2B purchases are typically sizeable. Why are referrals so valuable?

B2C 52

B2C B2B Incentives Prospect 52

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Is your strategy ready for what audiences expect in 2023? Decide What Audience Engagement Looks Like.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

JANUARY 12, 2023

It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued.

Logistics 105

Logistics Sustainability Events Public Relations 105

Motivation Excellence

MAY 28, 2020

What will be the sources of success in the new form of B2B loyalty marketing that will come out on top? To get the most out of the sales tsunami that is over the near-term horizon, your business will need to already have an engaged audience. What will the very notion of business-to-business loyalty even mean in the near future?

Marketing 130

Marketing Marketing Retail B2B 130

Convene by PCMA

FEBRUARY 13, 2023

In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations Audience B2B Prospect 52

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. All you have to do is ask your audience what they need.

Communications 130

Communications Communications Marketing Marketing 130