AltexSoft Travel

AUGUST 9, 2023

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

B2B 52

B2B Platform Management Travel 52

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. 1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

MARCH 20, 2023

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. In early 2021, Bizzabo was named a Forrester Wave Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021.

B2B 52

B2B Technology Technology Management 52

Bizzaboo

MARCH 20, 2023

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. Learn why Forrester named Bizzabo a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023.

B2B 52

B2B Technology Technology Management 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Website (B2B blog). What does it entail? Increase their conversion rate.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Eventtia

JUNE 30, 2022

Virtual Stage: The virtual audience could attend every conference or activity that was streamed, interact with other attendees and make virtual appointments to discuss possible business partnerships. Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. These are some of the features that made Ace of M.I.C.E

B2B 77

B2B Airlines Sponsors Tourism 77

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. And in fact, I would project that B2B is dead.

Benefits 264

Benefits Meeting B2B Social Media 264

Smart Meetings

MAY 5, 2023

Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. Programmed to Connect Rob Lowe Before the pandemic, people assumed that digital events were a great—and cheap—way to deliver content and educate an audience. It all comes down to knowing your audience.

Virtual Events 279

Virtual Events Trends Audience B2B 279

Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar.

Platform 246

Platform Meeting B2B Audience 246

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

JULY 8, 2021

Any in-person events going forward will likely be “ hybrids ” with a smaller in-person live audience with a larger virtual or remote audience. This will require solid production, formatting, timing and execution in order to include the remote audience and participants in a coordinated, seamless and inclusive way.

Remote 246

Remote Audience B2B Trade Show 246

Smart Meetings

MARCH 18, 2022

If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. With a background in traditional marketing, Frank provides insights offline promotions, PR, trade exhibitions gleaned from his 9 years of B2B experience. Customer Service Enhancement.

Trade Show 246

Trade Show B2B B2C Training 246

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Communication remains the most vital component of event engagement and to truly connect with your audiences you need to consistently be where they are.

B2B 246

B2B Events Trends Attendee 246

Endless Events

JUNE 20, 2023

Before you market to any audience, you need to understand who they are and where they come from. If you aren’t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it’s extra important to do your homework on this audience. Who Is Gen Z? Gen Z includes people born between 1997 and 2012.

Social Media 156

Social Media Audience Events Media 156

Endless Events

JUNE 15, 2021

“We have an audience of fans, teens that want to see their creators. We have an audience of creators that want to learn how to make better content. “We love engaging with our audience around the clock and reaching people all around the world. ” “We’re a B2B event and a fan event.

Trends 317

Trends Attendee Online B2B 317

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

MARCH 3, 2022

Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. When you have your audience in person and they’re excited – that is your time to pounce. “The equivalent of these solutions for B2B would be interesting.

Social Media 348

Social Media Promotion Media Advertising 348

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. Getting Business Done in B2B Trade Shows. Also, don’t forget your own employees.

Trade Show 214

Trade Show SEO B2B Automation 214

Dana Communications

SEPTEMBER 19, 2023

Putting resources behind measures to protect guests’ personal and financial information will help build trust and protect your hotel’s reputation, especially among meeting and event planners, an all-important B2B audience.

Travel 182

Travel Travel Hospitality B2B 182

Convene by PCMA

OCTOBER 9, 2023

If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion. Being open and agile could lead to reallocating money from an underperforming international push to one that targets a drive-distance audience.

Registration 105

Registration Publishing Public Relations B2B 105

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

DECEMBER 1, 2023

We talked to Alon Alroy, chief marketing officer with the B2B conference software company Bizzabo to find out how to build a tech stack that delivers results. The right tech mix empowers professionals to meet the demands of modern audiences, driving brand affinity, revenue growth, and overall success in 2024.

Event Technology 147

Event Technology Technology Technology B2B 147

Endless Events

JUNE 24, 2021

Whether you’re in B2B, B2C, or you simply love music festivals, this episode offers an insightful glimpse into the future. ” 2021 Live Event Experience: B2C Versus B2B. “A music festival is a B2C, but the B2B business is different. . “A music festival is a B2C, but the B2B business is different.

B2C 271

B2C B2B Events Sponsors 271

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Listen to your audience and the answer will become clear. Promoting exhibit space to companies?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Smart Meetings

APRIL 7, 2023

On the meetings side, regardless of what happens in the larger economy, conference executives are seeing that they need to change the makeup of events they are producing because the audience that is returning is both younger and screen fatigued. Virtual participation has fallen off a cliff,” Meyer said.

Travel 246

Travel Travel Banking Hospitality 246

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Convene by PCMA

MARCH 22, 2023

A key data point is the drop in the average age of B2B event attendees — from 51, before the pandemic, to 45 — Ken Holsinger, Freeman’s senior vice president for strategy told Convene. We’re seeing this younger audience move up rapidly.”

Attendee 98

Attendee B2B Remote Education 98

Social Tables

OCTOBER 14, 2016

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing.

Audience 68

Audience Social Media B2C Networking 68

Bizzaboo

MARCH 18, 2024

of organizers plan to maintain or increase the frequency of their in-person B2B events this year , Bizzabo's Klik Experiential is on pace for a 500% increase in adoption in the next 12 months, driven by the demand for experiential solutions to ensure the success and scalability of events.

Event Technology 111

Event Technology Technology Technology Event Apps 111

The MICE Blog

DECEMBER 17, 2020

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). According to Yuri, ‘B2B and B2C events build significant change. The lower end of events—B2B and B2C—will also grow like the high-end events. B2C becomes B2B.

Technology 147

Technology Technology B2C B2B 147

Smart Meetings

NOVEMBER 27, 2018

Hari Shetty, Jifflenow founder and CEO, says, “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue opportunities by increasing the number and quality of strategic B2B meetings.” Events have a specialized audience. But 90 percent of it isn’t useful.

Automation 227

Automation Management Meeting B2B 227