Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation. For more information head to airmeet.com.

B2B 246

B2B Events Trends Attendee 246

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Eventtia

MAY 27, 2024

The value you are offering must be tangible, and yes, it should be more than simply adding extra visits to their website and extra followers to their social profiles. For example, if you share a similar demographic audience, leverage this fact and convince your target sponsors with data. Let us begin with the first step.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers.

Prospect 52

Prospect B2B Social Media B2C 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Gavel International

AUGUST 3, 2021

Seventy-eight percent of B2B marketers report that referrals capture good or excellent quality leads. (1). Eighty-four percent of B2B decision-makers use a referral at the outset of the buying process. (2). When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them.

B2C 52

B2C B2B Incentives Prospect 52

Bizzaboo

NOVEMBER 7, 2022

According to Bizzabo data, 97% of B2B marketers believe in-person events play a critical role in achieving business outcomes. Meanwhile, Forrester found that B2B companies allocate as much as 40% of their budgets to events ! Is your strategy ready for what audiences expect in 2023? Educating prospects. Let’s take a look.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations Audience B2B Prospect 52

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. What really happened, and what can I learn from this experience?

Prospect 52

Prospect Automation B2B Social Media 52

Meeting Tomorrow

APRIL 17, 2019

Events focused on client outreach and acquisition, especially in B2B settings, often have more tangible milestones of success. Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 83

Social Media Prospect Events Promotion 83

Social Tables

APRIL 23, 2019

For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience. Try any combination of the following exercises and event name ideas to come up with something both you and your audience will love.

SEO 139

SEO Events Audience Social Media 139

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

Alcor Mice

APRIL 29, 2021

Think about important things such as: who your target audience is, where the venue will be, what your content will be. The events industry is always evolving alongside current social and cultural trends. As workers of the industry it’s important that you know what your audience wants. DESIGN A CONCEPT.

Vendor 52

Vendor Registration Advertising Preparation 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Stova

APRIL 20, 2023

Engagement to drive interactions, from social media to Q&A’s, voting, messaging, ratings, photo sharing, surveys, gamification, and more. Events historically take the largest slice of the annual B2B marketing budget. When eventgoers opt in, the app lets you keep track of your audience throughout the event lifecycle.

Event Apps 52

Event Apps Registration Networking Events 52

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.

Audience 59

Audience Event Apps Registration Attendee 59

Alcor Mice

APRIL 24, 2021

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. There are plenty of ways to market your event to your community.

Vendor 52

Vendor B2C Preparation Events 52

Stova

APRIL 25, 2024

Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. When you use other forms of promotion, such as social media, you hope the right people will see it. 63% of marketers would still choose email marketing over social media marketing for their budget spend.

Marketing 105

Marketing Marketing Audience Social Media 105

ITA Group

FEBRUARY 4, 2021

Jump to: 6 Standout Sales Prospecting Techniques (And How to Get Them Started) | ITA Group. Sales prospecting is changing but there are still solid techniques that can be implemented today to attract prospects and boost your sales. You don’t need to reach superstardom to connect with your customers and prospects.

Training 79

Training B2B Prospect Booking 79

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 22, 2022

It’s taking a sweeping approach to user engagement, marketing, and lead nurturing by leveraging various channels, platforms, devices, and formats to reach your audience. This, in turn, enables organizations to nurture audiences over time and allows visitors to learn at their own pace. Extend Your Audience Reach .

Social Media 95

Social Media Speakers Virtual Events Events 95