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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52
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Is AI the Next Great Tool for B2B Sales?

Gavel International

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( ChatGPT is a perfect example.

B2B 52
MICE professionals

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Advertising on third-party websites such as Google or YouTube increases visibility for the event, serving as a consistent reminder for target audiences to register. Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months.

Marketing 264
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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The post Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success appeared first on Bizzabo.

B2B 59
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Six Must-Haves for Meeting and Convention Websites

DCI

Meeting and convention websites are going to be receiving more and more clicks sooner than we think as the U.S. With that in mind, it’s time to assess if your meeting and convention websites are prepared to deliver. While the majority of your meeting and convention website is B2B, organizers are bringing visitors to your destination.

Website 55
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Website (B2B blog). A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! What does it entail? There is no one-size-all approach in a world of diverse and versatile events.