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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Event Registration: Everything You Need To Know About Ticketing for Events

Bizzaboo

Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% of event organizers have seen growth in registration.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success.

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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. Design registration forms: Create custom registration forms tailored to gather specific information from attendees. What makes Eventtia different?

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How To Promote Events Without Social Media

Endless Events

“Most promotion of events occurs online through social media ads, websites, and pages of certain websites used to market events. ” Invest In Your Website & Content. So it’s always good to invest in things that you actually own , like your website and content that you house there.”