The MICE Blog

DECEMBER 17, 2020

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’.

Technology 147

Technology Technology B2C B2B 147

Convene by PCMA

OCTOBER 10, 2022

When evaluating your digital media targeting mix going into 2023, consider the following: Nontraditional B2B channels — Channels such as TikTok and Spotify — while not considered B2B platforms — can provide the volume of impressions necessary to drive brand recognition and are more cost-effective than traditional advertising.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

APRIL 22, 2024

Integrate ticketing into your website: Embed the ticketing system directly into your event’s website, creating a positive experience for attendees from information gathering to ticket purchase. Pricing Tickets sold for B2B conferences or events are priced at $1 per ticket. What makes Eventtia different?

Platform 62

Platform Registration Automation Events 62

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. It’s the best way to identify friction in the online customer experience so you can fix it ASAP. .

eCommerce 177

eCommerce B2C Audience B2B 177

Gavel International

DECEMBER 4, 2023

These are the types of questions to ask when creating buyer personas, especially for business-to-business (B2B) efforts. Business-to-business (B2B) pain points arise in their working life, not their personal life. B2B customers often have a budget to which they must adhere. Let the visitor lead unless they seem uncertain.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

AUGUST 25, 2023

While this is a mainstay of associations, these online communities provide a smorgasbord of ways to connect immediately — large, medium, and small groups, and subsets by industry, role, identity, and more. They can also choose to attend online and in-person events. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Automotive B2B 52

Endless Events

SEPTEMBER 13, 2022

82% of B2B marketers believe that attendee engagement is a key KPI for event success. When you work with a creative company, they’ll help you film, edit, and animate cinematic-quality videos on-site or online. . Event websites, virtual platforms, and mobile apps are crucial to any event. User Experience/Interface Design (UX/UI).

Consulting 177

Consulting Events Seminar Attendee 177

Traveler's Q

SEPTEMBER 7, 2023

Build A Professional Event Website Building a professional event website is key to managing and organizing successful events. The website should not only look great, but it also needs to have informative and engaging content. The website should include the event details such as date, time, venue, and registration link.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

AUGUST 3, 2023

of attendees say the in-person B2B conference mobile app can make or break their event experience ( Bizzabo , 2023) 52.7% Can you show me examples of event websites built on your platform without the help of designers or developers? Creating a stellar event website that’s true to your brand is essential. In Q4 2021, 54.4%

Management 98

Management Registration Vendor Event Apps 98

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Adding “exhibitors” in your website navigation? Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Endless Events

AUGUST 17, 2018

B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Have you considered hanging some art on the conference room walls, or setting up pieces that inspire conversation (both offline and online)? Watch Out for These B2B Tactics.

Conference 196

Conference Contracts Contracts Speakers 196

Social Tables

NOVEMBER 29, 2023

Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings. Luckily, there is a wealth of helpful resources online to ensure you start off on the right foot.

Social Media 148

Social Media Media Venue Marketing 148

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Track new and returning visitors.

Social Media 176

Social Media Registration Virtual Events Audience 176

Endless Events

SEPTEMBER 27, 2021

I had never actually done what would now be considered a virtual event or an online event. We looked at what that would look like in an online environment.” Everybody was really happy to be able to come together and see some of these speakers that we were all excited about even in this online setting.

Platform 317

Platform Management Virtual Events Meeting 317

Endless Events

FEBRUARY 23, 2018

You also need the crowd that goes with it, aka social media, and the online influencers who lead them. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Convention Centers Ditching Consumer Shows for B2B Events.

Events 233

Events Automation Venue Certification 233

Gavel International

SEPTEMBER 5, 2022

4) 62% of top-performing organizations have a documented content strategy (5), while nearly 80% of B2B marketers report that their content strategy has shifted from pre-pandemic. (5)Strategies Over half of B2B marketers report that a shift in content strategy contributed to success over 12 months. (5). 6) The result?

B2B 52

B2B B2C Publishing Social Media 52

Bizzaboo

OCTOBER 11, 2023

Consider this data from our State of in-person B2B conferences report : 68.9% Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Here are some tips: Get to know the company and the people behind it by browsing the vendor’s social media pages, website, and blog.

Event Technology 105

Event Technology Technology Technology Registration 105

AltexSoft Travel

MARCH 23, 2022

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Booking model: B2B, B2C, or combined. The Peek Pro online booking flow.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

DECEMBER 29, 2023

Keep reading for a recap of the final installment of a three-part webinar series that explores the state of in-person events and examines what event teams can do to drive growth at scale while creating vibrant online communities that stay connected throughout the year. It creates a cool moment at your event,” she said.

Marketing 59

Marketing Marketing Events Online 59

Travel Daily Media

MAY 21, 2024

Pitches from all 10 finalists are available to view now on the TravelTech Show website, where visitors can also vote ahead of the closing date of 31 st May. Ahead of the show, visitors are also encouraged to cast their vote for the winner of this year’s Trailblazer Awards.

Panel 77

Panel Speakers Technology Technology 77

Bizzaboo

NOVEMBER 30, 2022

B2B Online EU. 7 to 8—As THE B2B eCommerce and digital marketing conference, only at B2B Online EU can you gain practical insights and tools that will help you combine today’s top digital opportunities with traditional sales, marketing and GTM strategies to build a winning hybrid model. B2B Marketing Exchange.

Marketing 98

Marketing Marketing Conference eCommerce 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. Another thing users will be able to control: how their data is shared. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

AltexSoft Travel

DECEMBER 30, 2022

Online travel agencies or OTAs earn most of their money on distribution services. The commission rates vary largely across businesses and depend on many factors — for example, destination popularity or website traffic. That’s the price an end user pays when making a reservation on the travel website. This includes.

Contracts 52

Contracts Contracts Booking Airlines 52

Stova

MARCH 20, 2023

B2B Marketing Exchange February 27 - March 1, 2023 – Scottsdale, AZ B2B Marketing Exchange is a 3-day educational event focused on improving B2B marketing and sales strategies. March MarTech Conference March 28 - 29, 2023 – (Online) MarTech is full of ideas and solutions from industry experts.

Conference 52

Conference Healthcare B2B Banking 52

Bizzaboo

DECEMBER 26, 2018

San Francisco, CA and Online. B2B Marketing Exchange. A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries with 1,000+ B2B marketers and 100+ speakers covering buyer preferences, engagement trends, top marketing channels, and best practices.

Marketing 105

Marketing Marketing Conference SEO 105

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners.

Travel 105

Travel Travel Affiliate Booking 105

Motivation Excellence

JANUARY 26, 2019

Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. Online advertising through options like Facebook and AdWords. The number of website visits you get from social media shares. The number of backlinks your website gets. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

Eventtia

MAY 27, 2024

The value you are offering must be tangible, and yes, it should be more than simply adding extra visits to their website and extra followers to their social profiles. There are online platforms that you can use to find potential sponsors, like SponsorMyEvent and Sponseasy, among others.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Eventtia

JANUARY 20, 2023

Features Attendee Management Attendee Tracking and Reporting Badge Management Budgeting/Forecasting Attendee Profiles Customizable Branding Email Marketing API CRM Electronic Payments Online Registration Vendor Management Pricing: Starts at $2,950 per year, though it has a free plan and a free trial.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

Features Attendee Management Attendee Tracking and Reporting Badge Management Budgeting/Forecasting Attendee Profiles Customizable Branding Email Marketing API CRM Electronic Payments Online Registration Vendor Management Pricing: Starts at $2,950 per year, though it has a free plan and a free trial.

Registration 48

Registration Automation Vendor Platform 48

Travel Daily Media

MAY 29, 2018

But now it makes its first foray into China with its new brand PiaoYou365 and a rather tasty partnership with the country’s online travel agent and industry monster Ctrip.

Sports 52

Sports Travel Agent B2B Tourism 52

Bizzaboo

OCTOBER 18, 2023

Consider these findings from our State of in-person B2B conferences report : 68.9% Website Builder To ensure attendees can track down all the details they need to make the most out of your event, you need to create a dedicated event website that includes all relevant information. Event Marketing Software Must-haves 18.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

AUGUST 22, 2022

In-person and online events are great engagement and networking opportunities. For example, create scannable blog articles on your WCAG-compliant website, create on-demand video with captions, and deliver podcasts for the visually impaired. But are attendees soaking in as much information as you think — or want?

Social Media 95

Social Media Speakers Virtual Events Events 95

Bizzaboo

OCTOBER 16, 2023

According to our recent State of in-person B2B conferences report, a striking 80.4% Event organizer State of in-person B2B conferences survey Increased Investment in In-person Events In a post-pandemic world, there is a renewed enthusiasm for hosting in-person events. Convincing attendees to travel to our event is challenging.

B2B 52

B2B Speakers Sustainability Events 52

Bizzaboo

AUGUST 24, 2023

Webinars are cost-effective and can reach a broad online audience. Step 8: Build the Event Website and Set Up Registration Your website is the digital real estate of your event business. Turn it into a lead-generating powerhouse by designing an informative and user-friendly event website.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 7, 2023

Luckily, according to Bizzabo’s The state of in-person B2B conferences report , 61.7% Leverage Event Listing Websites and Directories Make your event more visible by listing it on the event listing websites and directories. of event organizers have seen growth in registration. Meanwhile, 56.2%

Registration 92

Registration Social Media Events Advertising 92