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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Maritz Global Events

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Ultimately, finding out what the attendees want is the bottom line for meeting organizers.

Platform 246
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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

This is my passion—and being part of the global events industry is my second passion.” She attended seminars at the IMEX and IBTM World trade shows and sought advice from leaders and professionals who had expertise in areas that she was less familiar with.

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

Hear what attendees said about the 2023 Smart Woman Summit. While the event is held in a much bigger ballroom now (This year Smart Woman Summit and Smart Women in Meetings Awards Gala will be held at Caesars Palace Las Vegas ) to accommodate the growing movement, the emphasis is still on interaction and connections.

Meeting 246