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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. Last updated September 13, 2021. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Published on September 20, 2021. It also includes the great photos, videos and updates customers share on social media that mention your business or region by tagging your social media account and/or using your promoted hashtag. By Rebecca White.

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Technology in 2021: How to Properly Audit a Social Media and Content Policy  

Gavel International

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Social media content is becoming customized to adapt to users’ individual needs, wants, and preferences. Social media platforms. Internal Social Media Policy. The result? Do’s.

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3 Story Ideas for Social Media Posts and Blog Articles

Tourism eSchool

3 Story Ideas for Social Media Posts and Blog Articles. Published on August 20, 2021. Are you looking for ideas of content to share on Social Media or your Blog? Are you wondering what you should be posting on your destination or business Social Media channels as you emerge from Covid-19 restrictions? By Rebecca White.

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Top 10 Tourism Website Marketing Fails and How to Fix

Tourism eSchool

Top 10 Tourism Website Marketing Fails and How to Fix. Published on October 29, 2021. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality.

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