DCI

OCTOBER 21, 2021

As travel PR and destination marketing professionals start to shape their 2022 strategy, we hear them ask frequently, “So, what do travel media want now?”. For travel PR professionals and destinations, collaborating with the media and understanding what’s next for them is key to success. So, what do travel media want now?

Media 82

Media Travel Travel Advertising 82

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. The example below may serve as a helpful reference for website design.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

NOVEMBER 4, 2021

While 2021 has been anything but smooth sailing, the ups and downs have created some lasting impacts on the U.S. media post-delta. As the data changes, so does media coverage, and SATW shed light on what travel stories are being covered by U.S. media based on market trends. DEI and Media Content. Not yet at least.

Media 82

Media Travel Travel Advertising 82

Convene by PCMA

FEBRUARY 23, 2022

Marketing and accessibility specialist Meryl Evans (right) speaks to a Convening Leaders 2022 audience about making events more inclusive and inviting for attendees with disabilities. She doesn’t use American Sign Language (ASL), which presents a challenge at meetings, especially if speakers move around within the audience or on stage.

Social Media 144

Social Media Communications Communications Preparation 144

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

NOVEMBER 27, 2018

“Critical data is locked within calendars, spreadsheets and other collaboration offerings, and MAPs allow enterprises to unlock these valuable insights,” the firm says in a blog post on its website. A business can spend millions of dollars on an event and end up with a measurement of social media engagements and leads.

Automation 227

Automation Management Meeting B2B 227

ITA Group

FEBRUARY 4, 2021

91 Invaluable Sales Training Resources for 2021. Today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase. B2B Growth | Sweet Fish Media. I learned to sell from my mom, who was a math teacher. Math teachers have the hardest sales job in the world.

Training 79

Training B2B Prospect Booking 79

Social Tables

JUNE 29, 2023

Build an event website If an established domain doesn’t already exist, design an event website that interested audience members can visit to learn more about the organization and upcoming events. Promote the event Once your event website is set up, and tickets are ready to sell, kick off your marketing efforts.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

The MICE Blog

JANUARY 7, 2021

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using VR technology. There is software available that is web based (rather than a download) called WebVR, but, just as a native website vs a native app on the phone, the native experience works better.

Education 130

Education Audience Online Technology 130

DCI

NOVEMBER 2, 2021

While your social media presence acts as the first digital touchpoint for most audiences, your website is your landing page to the world. Up-to-date photos and quickly loading, quality videos are the quickest way to connect and build trust with your audience. 5 Reasons to Update Your Online Presence.

Prospect 64

Prospect Website Social Media Online 64

Bizzaboo

JANUARY 17, 2023

In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. Identify the target audience: Identify the target audience for the event, such as small-scale ice cream makers, large-scale ice cream manufacturers, or industry professionals.

Marketing 116

Marketing Marketing Social Media Speakers 116

DCI

JANUARY 12, 2022

Campaign Elements: Robust “ Living Here ” section of the Regional Partnership’s website, which serves as the hub for all things talent. Proactive media outreach and lifestyle media visits to the region. Digital/social media campaign surrounding its launch – targeting talent in five key markets. .

Human Resources 89

Human Resources Social Media Media Website 89

Solimar International

MAY 23, 2022

Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Digital marketing brings a destination’s products and services to an audience anywhere in the world. Focused targeting. Improved measurability.

Marketing 98

Marketing Marketing Social Media Online 98

Endless Events

SEPTEMBER 22, 2021

Start by thinking of your target audience. Do you want to promote your event through social media influencers and Instagram stories ? Perhaps you should create an event website! The better you know your audience the easier it will be to choose your marketing channels. . How else will anyone know your event exists?

Vendor 334

Vendor Events Speakers Registration 334

Tourism eSchool

SEPTEMBER 23, 2021

Published on September 24, 2021. The Snowy Valley's Destination Website has some awesome copy on their homepage that really speaks to the benefits of their destination - love it! Scan social media for content across platforms to find stories that you can re-share and re-frame. By Paige Rowett. I can’t stress this enough.

Travel 88

Travel Travel Website Tourism 88

Solimar International

NOVEMBER 9, 2021

A good travel story will ignite a target audience reader’s imagination, and make them lose himself in the story. As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. Social Media Storytelling in Destination Marketing. Here are some pillars you can use for your strategy.

Marketing 98

Marketing Marketing Social Media SEO 98

DCI

MARCH 1, 2022

A well-integrated digital asset manager (DAM) allows you to think less about all of the different ways you may need to manually resize and repurpose assets, and instead focus on the “digital supply chain” that leads to a well-rounded content marketing strategy and efficient digital experience for your audience. . To snag, or not to snag?

Marketing 91

Marketing Marketing Remote Advertising 91

Bizzaboo

NOVEMBER 14, 2022

providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. This could be because nearly 58% of event marketers believed their event budgets would decrease in 2021. Increased social media impressions: Events usually result in hundreds — if not thousands — of social media posts.

Sponsors 98

Sponsors Events Virtual Events Website 98

Tourism eSchool

MARCH 20, 2022

let’s walk through some of the more relevant ones, as outlined in this recent Hootsuite breakdown : TikTok was not only the most downloaded app of 2021, but also over the last three years! In 2021 its growth eclipsed its nearest rival, Instagram, by more than 100,000 downloads. Like all social media platforms, TikTok takes time.

Tourism 95

Tourism Tourism Social Media Platform 95

AltexSoft Travel

MARCH 15, 2021

Marketers cannot rely on social proof like a positive review from 2019 to help convince a customer to choose them in 2021. Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Segment audiences for strong targeted and personalized campaigns. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology Enhancing Experience. Why do we need event technology in the first place?

Event Technology 62

Event Technology Technology Technology Social Media 62

Alcor Mice

JANUARY 26, 2021

According to Bizzabo, as much as 93 % of event marketers have incorporated virtual events into their strategy for 2021. Figure out your target audience and learn how best to address their needs. A few points to look at would be: income, revenue, number of attendees, social media impressions, etc. PREPARATION. SETTLE ON A BUDGET.

Virtual Events 52

Virtual Events Social Media Registration Rehearsal 52

Eventtia

MAY 9, 2022

Throughout 2020 and 2021, COVID-19 quarantine and social distancing policies have forced many enterprises and event organizers to replace the canceled in-person events with virtual events, which caused a major increase in popularity for virtual events all over the world. Improved engagement. How To Set Up a Live Stream of Your Hybrid Event.

Virtual Events 62

Virtual Events Events Platform Speakers 62

Solimar International

NOVEMBER 1, 2022

Managers must: Evaluate the type of audience they wish to reach out to. Destination Dahar’s efforts and great achievements were recognized by the Green Destinations organizations, and it was selected as one of their 2021 Top 100 Good Practice stories. Not very frequent and regular posts on social media platforms.

Tourism 52

Tourism Tourism Destination Management Sustainability 52

Gavel International

SEPTEMBER 5, 2022

How important are blog content and social media? 66% of buyers indicate that blog content is instrumental to their buying process, mainly when content contains a call to action and is promoted on social media. (7). Emotion allows a brand to establish a rapport with the target audience. It only takes a few extra minutes to do so.

B2B 52

B2B B2C Publishing Social Media 52

The MICE Blog

MARCH 1, 2021

These were some of the fascinating insights shared by the Rotterdam Experiment ambassador and futurist Yuri van Geest at the second Rotterdam Experiment that took place on 18 February 2021. . Share your thoughts with me in the comments below or across social media platforms using the hashtag #RotterdamExperiment.

Entertainment 130

Entertainment Online Events Platform 130

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

Hospitality 119

Hospitality Advertising Website Booking 119

Gavel International

OCTOBER 24, 2022

Leisure and hospitality lost one million workers in November 2021, but 1.2 Offer education to learn more about apps, websites, or other tools that are part of your standard tools. For example, all employees can benefit from safety training, but training about your target audience might be best for those in marketing and sales.

Automation 40

Automation Meeting Social Media Training 40

ITA Group

NOVEMBER 4, 2021

Offer incentives and nudges to download and use materials, website updates, social media fodder and other relevant assets. Understand How Audiences & Processes Work Together. Thu, 11/04/2021 - 09:54. Another option is to encourage more use of your available enablement resources. Reward Client Retention. Check them out.

Logistics 92

Logistics Incentives Training Production 92

The MICE Blog

MARCH 11, 2021

They chose the gaming environment to first create interaction with their core audience (students) and immerse future and current students in campus life and for them to engage with each other. A common example is booking websites. The gamification strategies on these websites endeavour to make us book as soon as possible.

Contracts 130

Contracts Contracts Virtual Events Online 130

Crowdriff

DECEMBER 22, 2018

Social media is the perfect spot to showcase visual UGC ( user-generated content ) , but it’s not your only option! Sure, visual UGC works amazingly well on Instagram and your website, but there are tons of other creative places DMOs can feature social photos and videos – including some you probably haven’t considered before.

Marketing 52

Marketing Marketing Social Media Media 52

Bizzaboo

MARCH 26, 2020

The GSMA and the Host City Parties will continue to be working in unison and supporting each other for MWC Barcelona 2021 and future editions. Further updates from the GSMA, are on our website and can be found on www.mwcbarcelona.com. The organizers also provided a helpful FAQ on the event website about their decision.

Sponsors 82

Sponsors Events Vendor Registration 82

Hotel Engine

JULY 6, 2022

As their website states: “Maximize occupancy, increase revenue, optimize operations, enhance your property and guest experience, discover new products and services, make new connections, and access the best education in the industry, for free!”. However, webinars from the 2021 conference are available on their website.

Trade Show 52

Trade Show Hospitality Events Conference 52

Travel Daily Media

NOVEMBER 27, 2020

The post Taiwan’s ‘new normal’ of MICE appeared first on TD (Travel Daily Media) Travel Daily. With the varying Covid-19 situation across countries, TTB would like to create an equal platform for all MICE and B2B sector initiatives and audiences. Combining Physical and Virtual Events.

B2C 40

B2C Tourism Tourism B2B 40

Hotel Engine

SEPTEMBER 16, 2022

Like past Collision conferences, 2023’s will feature a wealth of amazing keynote speakers, social media influencers and entrepreneurs to be announced soon. You don’t have to stay in the audience at ICBORM. Keep an eye on their website for their 2023 selections. Nicolas Cary — Co-founder and Vice Chairman of Blockchain.com.

Conference 98

Conference Online Panel Networking 98

Smart Meetings

APRIL 25, 2024

Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 Time for a confession.

Platform 130

Platform Production Audience Communications 130

Tembusu Events and Communications

FEBRUARY 25, 2021

Not only did they successfully capture the intended market, word spread like wildfire as social media feeds were greeted with bright pink aesthetics and smiley boba cups. China’s most famous live-stream host, Viya, reportedly commanded S$6 billion in sales last year just by talking about products in front of an audience.

Retail 52

Retail Fashion Advertising Platform 52