Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

The Abbi Agency

MARCH 30, 2021

While this may seem like a small change, many platforms and marketers argue it will have a huge impact on advertisers, particularly small businesses who rely on this data to maximize their already-limited budget. It simply forces marketers and platforms to reexamine how they operate. Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Convene by PCMA

MAY 1, 2024

Her new appointment is a key part of ASM Global’s sustainability goals, which include the elimination of single-use plastic as one of the pillars in the ASM Global Acts platform. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

The Abbi Agency

MAY 6, 2021

IPREX is a global platform that brings independent agencies around the world together to form multidisciplinary comms teams. Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations.

Public Relations 130

Public Relations Consulting Media Platform 130

Convene by PCMA

JANUARY 10, 2024

In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms. Doane has more than 20 years of hospitality experience and most recently worked as chief commercial officer at Accor North America.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience. Look for mentions, hashtags, and shares related to your brand.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Interface Tourism Spain

AUGUST 1, 2023

As part of this plan, in 2021 Interface Tourism Spain first purchased the data intelligence and analytics platform Travellyze, followed by the strategic consultancy firm THR Tourism Industry advisors. Global PR”, created around a unique mix of digital, event management, influence, public relations and marketing services.

Tourism 52

Tourism Tourism Marketing Marketing 52

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

MAY 25, 2023

As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.” If there is a technology platform that you enjoy, learn everything there is to know about it from a user and business standpoint.

Marketing 77

Marketing Marketing Tourism Tourism 77

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. Matt Swenson contributes to BizBash , a global trade media platform for event venues and resources.

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. When you have a clear, recognizable USP, it is also easier to create attractive pitches for the media. If you are operating on a limited budget, the cheapest way to achieve results is through public relations.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

JANUARY 10, 2024

Offering best-in-class marketing solutions, Allied excels in integrated paid, owned, and earned media, creative solutions, and strategic consulting. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms. Cadence, Inc.

Management 98

Management Events Advertising Consulting 98

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? Let’s start with this – absolutely!

Tourism 85

Tourism Tourism Public Relations Networking 85

The Abbi Agency

JANUARY 20, 2022

and across multiple departments, including brand management, public relations and digital content creation. In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ? coordinator to manager?

Public Relations 49

Public Relations Communications Communications Insurance 49

Crowdriff

JANUARY 21, 2019

Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. A number of trends over the past year have unfortunately decreased the value and prominence of organic traffic on social media platforms.

Website 52

Website Tourism Tourism Marketing 52

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

Website 26

Website SEO Public Relations Platform 26

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s This past spring Owens and his team turned to user-generated content , or the visuals their guests share on social media, in hopes of helping themselves stand out. To me, that was the deal closer on the platform.”.

Website 52

Website Social Media Public Relations Platform 52

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Crowdriff

MARCH 26, 2018

All this, along with active and engaging social media accounts, makes it one art institution that gives everyday visitors little reason to feel out of place. “It Robb explains that the visual marketing platform allows museum staff to get a better sense of how their visitors experience its exhibits, based on the visuals they share online.

Social Media 52

Social Media Communications Communications Website 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Pro tip: Don’t forget to try other communication methods besides sending an email!

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Pro tip: Don’t forget to try other communication methods besides sending an email!

Sponsors 97

Sponsors Logistics Vendor Events 97

Motivation Excellence

MAY 12, 2020

We need on-demand technology more than we used to, and we are constantly updating our social media posts, sending texts and chatting online. Employees may be invited to vote on the company’s issues, answer surveys, express their ideas and discuss the issues they are having at the office through a mobile app or social media platforms.

Communications 130

Communications Communications Organization Human Resources 130