Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Events Advertising Consulting 98

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. All you have to do is ask your audience what they need.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Fundraising. Create your sponsorship package. Map out the logistics visually.

Sponsors 149

Sponsors Logistics Vendor Events 149

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Owens explains that not only is it difficult to sum up the experience to potential visitors in a concise manner, but that elevator pitch changes depending on the audience member.

Website 52

Website Social Media Public Relations Platform 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Create your sponsorship package. Map out the logistics visually.

Sponsors 97

Sponsors Logistics Vendor Events 97

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. We always counsel clients that we need high-profile spokespersons to speak with media. Almost every single pitch we send out is tailored to the journalist.

Media 52

Media Trends Site Selection Public Relations 52

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Additionally, privacy demands are pushing brands to get creative in an unprecedented way to build audiences, campaign lists and fill lead pipelines. Social media platforms. The result?

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

MAY 1, 2024

Her new appointment is a key part of ASM Global’s sustainability goals, which include the elimination of single-use plastic as one of the pillars in the ASM Global Acts platform. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. But did we really listen to our audiences? A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Crowdriff

JANUARY 21, 2019

Instead, you need to meet audiences where they are. Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. In the coming year, make sure you’re prepared to meet your audience wherever they are.

Website 52

Website Tourism Tourism Marketing 52

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!

Website 26

Website SEO Public Relations Platform 26