Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. The TicketBoost feature in Bizzabo’s event management platform is one tool that helps event professionals do this. Create a compelling event message. What makes your event unique? Make adjustments as needed.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. We always counsel clients that we need high-profile spokespersons to speak with media. Almost every single pitch we send out is tailored to the journalist.

Media 52

Media Trends Site Selection Public Relations 52