Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Attendees receive a retroactive discount if people register with the link they shared on their social media. Create a compelling event message. What makes your event unique? Track your results with KPIs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

NOVEMBER 7, 2016

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your public relations conference going on the right foot: 1.) Try Social Tables today. Invite Media. Make it Social. Set a Goal.

Public Relations 164

Public Relations Event Planning Social Media Events 164

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. We always counsel clients that we need high-profile spokespersons to speak with media. Almost every single pitch we send out is tailored to the journalist.

Media 52

Media Trends Site Selection Public Relations 52

Social Tables

DECEMBER 9, 2016

Goals should include multiple objectives, such as: Reaching a certain number of social media shares (i.e. While you need to be active on social media, you shouldn’t completely eschew offline methods either. For social media, you should be doing ALL of the following: Using an event hashtag.

Event Planning 102

Event Planning Social Media Affiliate Entertainment 102