When Marketing an Event, Advertise Outside Your Lane
Convene by PCMA
OCTOBER 10, 2022
Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu is group director of paid media at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.
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