DCI

APRIL 12, 2023

The travel trade sector is booming, and recent events showcase how the industry has emerged from the worst of the pandemic. At one event, the UNWTO discussed trends for the future as parts of the world ease into pre pandemic levels, but some destination travel trade websites are still operating like nothing has changed.

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Website Travel Travel Sustainability 78

Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. GA4’s new method of data attribution increases return on investment by more accurately analyzing which ads and website behavior is driving sales.

Trends 208

Trends Travel Travel Website 208

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

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Marketing Marketing Website Tourism 246

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

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Advanced Travel and Tourism

SEPTEMBER 9, 2021

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

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Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

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Trends Marketing Marketing Social Media 239

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Marketing Marketing Social Media Advertising 246

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). At a bare minimum, you should ensure your property is listed on their official websites. There are some mega marketing budgets behind these household names.

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Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

Booking 246

Booking Marketing Marketing Social Media 246

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie.

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Marketing Marketing Advertising Travel 112

Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. GA4’s new method of data attribution increases return on investment by more accurately analyzing which ads and website behavior is driving sales.

Trends 130

Trends Travel Travel Website 130

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.

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Website Planner Certification Publishing 98

Dana Communications

APRIL 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! The digital assets for the New Jersey Division of Travel and Tourism’s regular and co-op efforts below illustrate this concept.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

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Benefits Marketing Marketing Social Media 246

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. However, they often overlook this deeper connection.

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Sustainability Tourism Tourism Marketing 98

Smart Meetings

NOVEMBER 2, 2023

Walking tours provide distinct experiential learning that you can’t get any other way As incentive travel continues to be a critical tool for retaining and motivating talent, planners are looking for ways to make excursions more meaningful and memorable. Lisa Chen, ToursByLocals CEO, says that the company’s goal is to humanize travel.

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Brightspot Incentive Events

MAY 2, 2024

In travel planning, the choice between a traditional travel agency and an incentive travel company will significantly impact the success of your group trip. Read on to explore why opting for an incentive travel company like Brightspot can transform your group travel experience.

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Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Website Tourism Tourism Destination Management 98

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

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Travel Travel Social Media Booking 241

Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. GA4’s new method of data attribution increases return on investment by more accurately analyzing which ads and website behavior is driving sales.

Trends 100

Trends Travel Travel Website 100

Leonardo

MARCH 16, 2022

Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. And after all that work to build a tantalizing offer, hotels need to properly market them. Bad website design or an unintuitive shopping experience will mean that your work has gone to waste. .

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Website Booking SEO Marketing 82

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Smart Meetings

OCTOBER 13, 2021

Though the return to travel continues to ramp up for planners and other business travelers, all is not back to normal, at least not yet. Travel insurance may be the answer. Some unexpected expenses may be covered by your travel delay benefits. Since Oct.

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Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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Tourism Tourism Marketing Marketing 98

Sojern

NOVEMBER 29, 2021

Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Virtually all ( 94% ) first impressions about your website are related to its design. 2 Use Images Unique to Your Business to Inspire Travelers to Book .

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Website Booking Travel Travel 83

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.

Website 52

Website Planner Certification Publishing 52

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . The best hotel websites?walk

Website 71

Website SEO Booking Social Media 71

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. This is a great way to convey to potential travelers what visiting your property will be like. Tips for Optimizing Your Website and Brand Blog Series.

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Website Social Media Advertising Audience 83

Travel Pulse

APRIL 10, 2023

million ad impressions and skyrocketing visitation to the website "Vamos a Tucson." The new campaign has been an instant success, generating more than 1.2

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Marketing Marketing Website Travel 97

Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. This generation likes to explore new places and are well versed in how to use tech to feed their travel-hungry appetites. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc.

Booking 133

Booking Social Media Online Website 133

Leonardo

JANUARY 25, 2024

Forecasters are generally predicting a strong year for travel, with travelers looking for variety and personalization in their accommodations. These are the top 5 travel trends for 2024 that will dominate the conversation across the industry. 1. We’re kicking off the year with some insights into the trends for this year.

Trends 52

Trends Marketing Marketing Automation 52

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S. The Travel Foundation and the U.S.

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Tourism Tourism Registration Culture 257

Smart Meetings

AUGUST 10, 2022

When most attendees make travel plans, they consider things like hotel amenities, nearby restaurants and fun attractions. Entryway width, overstimulating lights, transportation and more are accessibility factors that can limit how a disabled traveler experiences a business trip. Recognizing the Need.

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DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. Let’s dive into those comments a bit more.

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