Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

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Marketing Marketing Website Tourism 246

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Marketing during busy months is worth it for a few crucial reasons. Thinking Ahead Pays Off.

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Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 239

Trends Marketing Marketing Social Media 239

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

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Travel Travel Events Advertising 211

Advanced Travel and Tourism

NOVEMBER 7, 2022

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . Universal Analytics .

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Dana Communications

APRIL 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! The digital assets for the New Jersey Division of Travel and Tourism’s regular and co-op efforts below illustrate this concept.

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Benefits Marketing Marketing Travel Agent 203

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S.

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Tourism Tourism Registration Culture 257

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

MARCH 9, 2022

“They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism.

Tourism 246

Tourism Tourism Promotion Government 246

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

MAY 9, 2024

According to the forecasts from the United Nations World Tourism Organization (UNWTO), the global tourism sector is anticipated to witness a substantial increase, with projections indicating a surge to 1.8 This growth underscores the pivotal role of tourism destinations in driving economic progress.

Tourism 52

Tourism Tourism Education Sustainability 52

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Website Tourism Tourism Destination Management 98

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Consulting Tourism Tourism Sustainability 98

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

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Travel Travel Social Media Booking 241

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. What we know about the Travel Landscape. Sentiment tells us that Australian's are Still Keen to Travel. Sentiment tells us that Australian's are Still Keen to Travel.

Tourism 95

Tourism Tourism Travel Travel 95

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Further YouTube statistics tell us that: YouTube remains the second largest search engine after Google and many travellers start their trip planning with search! People say it’s No. New to YouTube?

Tourism 90

Tourism Tourism Social Media Website 90

Smart Meetings

JANUARY 26, 2024

Adan Montoya Adan Montoya, The Kimpton Pittman Hotel Montoya is appointed as senior business travel sales manager at The Kimpton Pittman Hotel. Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals.

Hospitality 245

Hospitality Tourism Tourism Management 245

Dana Communications

OCTOBER 28, 2021

So it’s no surprise that marketers across every industry are leveraging gamification to win big for their brands. What is gamification in tourism? Gamification in tourism ticks off the boxes for top marketing objectives—including generating awareness for your destination, building engagement with your target audiences at any (or every!)

Tourism 130

Tourism Tourism Audience Promotion 130

Solimar International

AUGUST 11, 2023

In the post-lockdown world, an increasing number of tourists have planned travel to contribute toward a greener future. The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems.

Tourism 98

Tourism Tourism Airlines Sustainability 98

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119

Tourism Tourism Trends Social Media 119

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry.

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Social Media Media Tourism Tourism 98

Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. GA4’s new method of data attribution increases return on investment by more accurately analyzing which ads and website behavior is driving sales.

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Trends Travel Travel Website 130

Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector.

Sustainability 52

Sustainability Tourism Tourism Marketing 52

Travel Daily Media

MAY 21, 2023

The post Thailand Travel Mart Plus (TTM+) 2023: Showcasing meaningful travel experiences in the land of smiles appeared first on TD (Travel Daily Media) Travel Daily. ” This progressive approach will drive the growth of Thailand’s tourism ecosystem, emphasizing quality and sustainability.

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Travel Travel Tourism Tourism 96

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

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Tourism Tourism Social Media Website 89

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. Covid-19 has had a p rofound impact on worldwide society in every sense, especially on traveller preferences in their destination decision- making. As a result, many travellers have factored in wellness and health-related options in their destination choice.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

JUNE 24, 2022

Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. She loves to travel and learn about the cultures of the countries she visits. .

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Sustainability Tourism Tourism Travel 98

Tourism eSchool

JANUARY 17, 2023

Inclusive Tourism is a major market sector with an estimated 4.4 According to a report commission by Tourism Research Australia , 14% of the population of Australia has a need for an accessible tourism experience. That’s an incredible opportunity for tourism destinations and operators!

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Tourism Tourism Website Online 76

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

JUNE 12, 2022

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

Tourism 98

Tourism Tourism Sustainability Remote 98

Solimar International

JULY 18, 2023

This is especially important when it comes to natural parks, which are prized ecological hotspots and some of the world’s most valuable tourism destinations. Sustainable destination management is the planning, coordination, and implementation of tourism solution strategies to ensure long-term destination sustainability.

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Sustainability Tourism Tourism Management 98