Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. It was a vast, growing market. . Going Mobile.

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Marketing Marketing Tourism Tourism 252

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Marketing Marketing Travel Travel 192

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

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Tourism Tourism Marketing Marketing 97

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy. Advertise to Work-from-Home Employees.

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Marketing Marketing Advertising Remote 242

Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.

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Booking Marketing Marketing Social Media 246

Tourism Tiger

DECEMBER 4, 2023

Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Here’s Our 12 Steps: 1. Be descriptive in the business name. People should be able to […]

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Website Tourism Tourism Online 70

Smart Meetings

MARCH 9, 2022

“They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism. They have a role to play in our community.

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Advanced Travel and Tourism

NOVEMBER 7, 2022

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . Universal Analytics .

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Dana Communications

NOVEMBER 21, 2022

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. This is where the importance of personalization and targeting comes into play.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 215

Trends Marketing Marketing Social Media 215

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment.

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Benefits Marketing Marketing Travel Agent 203

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

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Benefits Tourism Tourism Social Media 181

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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Tourism Tourism Social Media Website 93

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 174

Benefits Tourism Tourism Social Media 174

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

Tourism 90

Tourism Tourism Social Media Website 90

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Website Tourism Tourism Destination Management 98

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.

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Tourism Tourism Registration Culture 257

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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Website SEO Tourism Tourism 95

Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector.

Sustainability 52

Sustainability Tourism Tourism Marketing 52

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Consulting Tourism Tourism Sustainability 98

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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Tourism Tourism Marketing Marketing 52

Dana Communications

OCTOBER 28, 2021

So it’s no surprise that marketers across every industry are leveraging gamification to win big for their brands. What is gamification in tourism? Gamification in tourism ticks off the boxes for top marketing objectives—including generating awareness for your destination, building engagement with your target audiences at any (or every!)

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Tourism Tourism Audience Promotion 130

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! It’s important to consider any potential photography/videography spend in a marketing context. Remember you’re in the business of tourism! Budget Start with a stocktake.

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Tourism Tourism Social Media Website 89

Smart Meetings

JANUARY 26, 2024

Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He has spent over 20 years in sales and operations experience in the hotel and tourism industry and in the Northeast, bringing a special connection to the destination.

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Hospitality Tourism Tourism Management 245

Tourism Tiger

OCTOBER 31, 2023

Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Here’s Our 12 Steps: 1. Be descriptive in the business name. People should be able to […]

Website 75

Website Tourism Tourism Online 75

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media. Let’s rewind to 2004.

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Social Media Media Tourism Tourism 98

Solimar International

AUGUST 11, 2023

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

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Tourism Tourism Airlines Sustainability 98

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. For example, per the Global Wellness Institute’s 2021 general report, wellness tourism is growing by 7% a year, and tourists looking for these kinds of experiences are prepared to invest up to 60% more than other tourist profiles. . All the news Back to newsroom.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 17, 2023

Inclusive Tourism is a major market sector with an estimated 4.4 According to a report commission by Tourism Research Australia , 14% of the population of Australia has a need for an accessible tourism experience. That’s an incredible opportunity for tourism destinations and operators!

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Tourism Tourism Website Online 76

Tourism eSchool

JULY 17, 2021

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. Attracts more qualified visitors to your website.

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Tourism Tourism SEO Marketing 57

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Tourism Tourism Trends Social Media 119

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

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Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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