Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

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Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

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Travel Travel Events Advertising 211

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media. Let’s rewind to 2004.

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Tourism eSchool

JANUARY 17, 2023

Inclusive Tourism is a major market sector with an estimated 4.4 According to a report commission by Tourism Research Australia , 14% of the population of Australia has a need for an accessible tourism experience. That’s an incredible opportunity for tourism destinations and operators!

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Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

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Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Experiencing – Continue to book experiences whilst in destination.

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Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

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Tourism eSchool

JANUARY 17, 2023

Home Inclusive Tourism: What it means, and why it’s important to all Tourism Brands By Paige Rowett Published on January 18, 2023 Inclusive Tourism is a major market sector with an estimated 4.4 That's an incredible opportunity for tourism destinations and operators!

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Tourism eSchool

FEBRUARY 23, 2023

Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book.

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Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers.

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Online Social Media Website Advertising 89

Tourism eSchool

FEBRUARY 23, 2023

Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?

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Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023.

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Trends Marketing Marketing Retreat 72

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

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Marketing Marketing Social Media Online 98

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

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Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor.

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Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in. Remember you’re in the business of tourism!

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DCI

SEPTEMBER 9, 2021

Diversity is an underpinning of everything we do – or at least increasingly so – but as tourism professionals we need to take a holistic approach to diversity, and being ADA compliant is part of that. While hotels and restaurants strive to be more accessible , we have to remember, as destination marketers, that we have a role in it, too.

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Website Tourism Tourism Social Media 56

Tourism eSchool

MARCH 17, 2023

Home Destinations Transforming Community Sentiment Towards Tourism By Nic Cooper, Regenerative Tourism Specialist Published on March 18, 2023 What happens when a community turns it back on tourism? In some circumstances communities have taken matters into their own hands and put up fierce resistant to visitors.

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Tourism Tourism Sustainability Transportation 74

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Do what you can to keep them on the books and connected with your business until this crisis is over.

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Tourism Tourism Social Media Online 97

Solimar International

NOVEMBER 1, 2022

Tourism destinations go through various stages of development, and during each of them, managers face issues and challenges that need to be addressed to guarantee the ongoing success of the destination. Marketing strategy. Create goals to develop the tourism product. What is an emerging destination? . Destination management.

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Tourism Tourism Destination Management Sustainability 52

DCI

MARCH 29, 2023

billion websites on the internet, and around 93% of internet traffic goes through Google alone. When more people click on your destination’s site, they are one step closer to bringing in the precious tourism revenue that leads to economic growth for your destination. Reports show there are more than 1.13

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Tourism eSchool

APRIL 26, 2021

Our key Takeaways from the Victorian Tourism Conference 2021. Minister for Tourism, Sport and Major Events. Tourism spend hasn’t been that low for 15 yrs. Government is committed to ensuring our tourism sector thrives again. Regional tourism has an incredibly important role to play in recovery. By Paige Rowett.

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Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

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Audience SEO Advertising Social Media 233

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. I hiked the Grand Canyon, discovered my love for Korean BBQ, and hopped on the CrowdRiff rocket ship as the new content marketing manager.

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Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers.

Online 52

Online Social Media Website Advertising 52

Smart Meetings

NOVEMBER 5, 2021

Just for you, tourism bureaus and hospitality professionals are hanging holly, preparing their spaces to host events and—beginning Black Friday and Cyber Monday—sales for holiday business travelers. Your stay will also include resort credit for stays lasting two nights or longer, and resort fees are waived if you book on the resort’s website.

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Booking Events Marketing Marketing 257

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Look at the blog topics and information you share on your website. Travel writers like to know what’s coming in the future, even if travelers can’t yet book them.

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Website Media Social Media Publishing 87

Solimar International

SEPTEMBER 8, 2022

When not managed or appropriately planned, tourism can be a very extractive process that comes at the expense of local people and their homes. Often, multinational tourism companies capitalize on popular destinations to the detriment of residents. What Does Regenerative Tourism Do for the Planet?

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Tourism Tourism Culture Sustainability 52

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. completing direct bookings, if available.

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Marketing Marketing Automation Advertising 73

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

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PXCom Media

DECEMBER 5, 2018

: 2 minutes Today, 93% of the hotel customers use the Internet to compare the prices and book. This decision gives the hoteliers the opportunity to retake their bookings, by following these 4 tips to boost your hotel bookings and diversify your channels. Hoteliers: 4 great ideas to boost your hotel bookings!

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Booking Website Communications Communications 52

Travel Daily Media

NOVEMBER 13, 2023

A night of acknowledgement and gratitude unfolded as the Hotel Sales and Marketing Association (HSMA) gathered to honour recipients at the annual Virtus Awards. Charles Patrick Estupin, Sales Manager of Crimson Filinvest City Manila, received the Outstanding Sales and Marketing Associate Award.

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