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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. Spain is one of the most powerful markets in Europe in this regard.

Tourism 52
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

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5 Reasons to Use Local Media as Ambassadors In Destination Marketing

DCI

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel.

Media 78
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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. Q: Do I need to ask permission to post user-generated photos on my website?

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Digital nomads: a new way of understanding work and travel

Interface Tourism Spain

It is a lifestyle that allows professional development with greater flexibility of schedules and geographical freedom, as pointed out by specialized websites such as Planet Nomad. Traveller communities help telecommuters network and have a big say in making decisions about which destinations to move to.

Travel 52
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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. Jay Baer emphasizes the fact that talk triggers are specific and intentional market differentiators.

Tourism 52