Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.

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Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor.

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

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Tourism Tourism Marketing Marketing 97

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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Tourism Tourism Social Media Website 93

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected.

Online 52

Online Social Media Website Advertising 52

Tourism Tiger

OCTOBER 31, 2023

Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Here’s Our 12 Steps: 1. Be descriptive in the business name.

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Website Tourism Tourism Online 77

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Website Tourism Tourism Destination Management 98

Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector.

Sustainability 52

Sustainability Tourism Tourism Marketing 52

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media. Let’s rewind to 2004.

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Social Media Media Tourism Tourism 98

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Consulting Tourism Tourism Sustainability 98

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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Website SEO Tourism Tourism 95

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

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Tourism Tourism Social Media Website 89

Tourism eSchool

JANUARY 17, 2023

Inclusive Tourism is a major market sector with an estimated 4.4 According to a report commission by Tourism Research Australia , 14% of the population of Australia has a need for an accessible tourism experience. That’s an incredible opportunity for tourism destinations and operators!

Tourism 76

Tourism Tourism Website Online 76

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. They have adopted new digital habits, and changed their online behavior as a result. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Find out below! .

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Marketing Marketing Social Media Online 98

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. For example, per the Global Wellness Institute’s 2021 general report, wellness tourism is growing by 7% a year, and tourists looking for these kinds of experiences are prepared to invest up to 60% more than other tourist profiles. . All the news Back to newsroom.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

MAY 8, 2024

Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

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Advertising Audience Website Organization 164

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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Tourism Tourism Marketing Marketing 52

Dana Communications

APRIL 4, 2024

Boost Your On-Line Game – if you want to reach today’s spur-of-the-moment travelers, including spontaneously-booking millennials, you have to go where they are – online. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc. The more the better.

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Booking Social Media Online Website 133

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

AUGUST 11, 2023

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

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Tourism Tourism Airlines Sustainability 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Solimar International

JUNE 12, 2022

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

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Tourism Tourism Sustainability Remote 98

Crowdriff

FEBRUARY 22, 2018

As a savvy destination marketer, you’ve likely spent many hours building out your tourism marketing strategy. You’ve compiled data, vetted all the info, and polished your online strategy and you’re seeing results in your web traffic. But are all those website visitors converting into eager tourists in the way you’d hoped?

Website 52

Website Tourism Tourism Marketing 52

Tourism eSchool

JANUARY 17, 2023

Home Inclusive Tourism: What it means, and why it’s important to all Tourism Brands By Paige Rowett Published on January 18, 2023 Inclusive Tourism is a major market sector with an estimated 4.4 That's an incredible opportunity for tourism destinations and operators!

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Tourism Tourism Website Publishing 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022? But don’t panic.

Advertising 210

Advertising Website Social Media Audience 210

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. It’s important to consider any potential photography/videography spend in a marketing context. By Lachlan Swan.

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Tourism Tourism Social Media Website 96

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. If your business can, sell your product/experience/service online. By Rebecca White. Published on May 1, 2020.

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Tourism Tourism Social Media Online 97

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

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Tourism Tourism Trends Sustainability 98

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

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Tourism Tourism Travel Travel 95

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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Tourism Tourism Social Media Website 52

Tourism eSchool

FEBRUARY 23, 2023

Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book.

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Sustainability Tourism Tourism Certification 82

Tourism eSchool

OCTOBER 26, 2020

4 Destination Website Tweaks to Support Visitor Demand in ‘COVID Times’. Recent data shared by Hayley Harris at the Australian Regional Tourism (ART) Convention today highlighted that the demand for RoadTrips by Australians has risen back to nearly 60% of the pre-COVID19 lockdown, after an initial drop. By Paige Rowett.

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Website Publishing Tourism Tourism 71

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

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Audience SEO Advertising Social Media 233

Tourism eSchool

FEBRUARY 23, 2023

Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?

Sustainability 70

Sustainability Tourism Tourism Certification 70

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Gain real insight into the sustainable tourism world. USAID Timor Leste Tourism for All. Could that be you?

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Tourism Tourism Remote Sustainability 98