Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

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Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

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Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? 1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1. People say it’s No.

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Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media.

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Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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Dana Communications

OCTOBER 28, 2021

So it’s no surprise that marketers across every industry are leveraging gamification to win big for their brands. What is gamification in tourism? Gamification in tourism ticks off the boxes for top marketing objectives—including generating awareness for your destination, building engagement with your target audiences at any (or every!)

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Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. For example, per the Global Wellness Institute’s 2021 general report, wellness tourism is growing by 7% a year, and tourists looking for these kinds of experiences are prepared to invest up to 60% more than other tourist profiles. . All the news Back to newsroom.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Tourism Tourism Trends Social Media 119

Tourism eSchool

JULY 17, 2021

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. Attracts more qualified visitors to your website.

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Tourism Tourism SEO Marketing 57

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

Marketing 98

Marketing Marketing Social Media Online 98

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

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Tourism Tourism Marketing Marketing 52

DCI

SEPTEMBER 2, 2021

This September we’ll all celebrate World Tourism Day. So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Most communities know very little about those who lead their destination marketing organizations.

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Tourism Tourism Organization Marketing 66

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022? But don’t panic.

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Solimar International

AUGUST 3, 2021

At Solimar, we value tourism for the economic and social development that it brings to communities all over the world. When done right, building a strong tourism economy is a great way for local residents of any region to nurture their own cultural heritage and also provide meaningful educational experiences to visitors.

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Culture Tourism Tourism Sustainability 105

Tourism eSchool

OCTOBER 26, 2020

4 Destination Website Tweaks to Support Visitor Demand in ‘COVID Times’. Recent data shared by Hayley Harris at the Australian Regional Tourism (ART) Convention today highlighted that the demand for RoadTrips by Australians has risen back to nearly 60% of the pre-COVID19 lockdown, after an initial drop. By Paige Rowett.

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Website Publishing Tourism Tourism 71

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Where are they going to find answers to these questions?

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Tourism Tourism Social Media Website 63

Solimar International

OCTOBER 11, 2022

DMOs are crucial organizations within the tourism industry. However, with the rapid growth of tourism, the need for its sustainability and management of the sector eventually emerged. Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda.

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Management Marketing Marketing Tourism 98

Crowdriff

FEBRUARY 22, 2018

As a savvy destination marketer, you’ve likely spent many hours building out your tourism marketing strategy. But are all those website visitors converting into eager tourists in the way you’d hoped? Not all destination marketing organizations see the sales results they want right away. The key takeaway?

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Smart Meetings

NOVEMBER 1, 2023

That is a big “if” and the reason she is working with Temple University School of Sport, Tourism and Hospitality Management along with professors from Purdue University, Penn State and San Diego State University to survey this growing resource as part of a study called “ Exploring the Motivations and Values of Gig Workers.”

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Dana Communications

APRIL 4, 2024

If you target your message accordingly on platforms they frequent, it can be a win-win situation for both of you. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc. Influencers that highlight your destination will go a long way too.

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Booking Social Media Online Website 133

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Just last week we caught up with Chelsea Bell, the Marketing Manager of DST, to see how her year has been, and to our surprise (and hers!) By Paige Rowett.

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Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

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Tourism Tourism Travel Travel 95

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

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Tourism Tourism Trends Sustainability 98

Solimar International

OCTOBER 13, 2022

As one of the most powerful industries in the world, tourism has a great potential to become a force for good when driving economic and social development. However, this can only be achieved by appropriate planning – and with so many different types of tourism, it can sometimes be hard to accomplish. Sustainable tourism.

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Tourism Tourism Sustainability Publishing 87

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? We still have so much more work to do.

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Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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Tourism Tourism Social Media Website 52

Solimar International

AUGUST 15, 2023

Sustainable Tourism: How it Impacts Communities – Solimar Kairouan (Kairouan – Photo by Haythem Gataa on Unsplash ) Sustainable Tourism: The Turning Tide of Travel We all know the age-old story of mass tourism. In this all-too-familiar tale, the negative impacts of tourism become evident.

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DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

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Marketing Marketing Remote Advertising 91

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023.

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Solimar International

NOVEMBER 1, 2022

Tourism destinations go through various stages of development, and during each of them, managers face issues and challenges that need to be addressed to guarantee the ongoing success of the destination. Marketing strategy. Create goals to develop the tourism product. What is an emerging destination? . Destination management.

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Tourism Tourism Destination Management Sustainability 52

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. By Rebecca White. Published on May 1, 2020. Our hearts are breaking for our Industry at the moment. Accommodation.

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Tourism Tourism Social Media Online 97

Crowdriff

APRIL 24, 2017

We’re happy to announce the latest release of CrowdRiff’s visual marketing platform, making CrowdRiff the first visual marketing platform for both UGC and owned visuals. Meet the Newest CrowdRiff Platform. To date, CrowdRiff has processed over 100 million photos and videos for travel and tourism brands.

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Platform Marketing Marketing Publishing 52

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. I hiked the Grand Canyon, discovered my love for Korean BBQ, and hopped on the CrowdRiff rocket ship as the new content marketing manager.

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Tourism Tourism Marketing Marketing 52

Crowdriff

OCTOBER 6, 2016

We’ve been to a lot of tourism conferences. We’ve talked to a lot of destination marketers and tourism brands. That’s why it can be difficult choosing which tools are worth the investment, and give you enough value to justify it in your marketing budget. First off, what is a visual marketing platform?

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