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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. One major drawback of ChatGPT in its current state is its frequent “at capacity” status.

Platform 236
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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

MICE professionals

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 204
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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. A Caution on Posting Across Platforms. Most platforms allow an account to cross-post a video onto another platform.

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98
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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246
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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Other social media platforms that rank low as being most effective for DMOs include Twitter/X, Snap, YouTube, and Pinterest.

Media 213