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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 204
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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video. .

Marketing 246
MICE professionals

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98
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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.

Trends 215
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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52
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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media.