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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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Tiktok, the platform that has revolutionized travel searches

Interface Tourism Spain

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. Spain is one of the most powerful markets in Europe in this regard.

Tourism 52
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

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5 Reasons to Use Local Media as Ambassadors In Destination Marketing

DCI

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel.

Media 78
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Digital nomads: a new way of understanding work and travel

Interface Tourism Spain

From the virtual point of view, Discord, Slack, Facebook groups and LinkedIn are the social networks most used by digital nomads , since they serve to create a feeling of belonging to the group and commitment. Traveller communities help telecommuters network and have a big say in making decisions about which destinations to move to.

Travel 52