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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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Tiktok, the platform that has revolutionized travel searches

Interface Tourism Spain

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

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Wellness Tourism: the pandemic’s gift to the market

Interface Tourism Spain

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. According to the platform, wellness is no longer solely for the well-off.

Tourism 52
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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Journalism or influencers: the means of inspiration for travelers

Interface Tourism Spain

The growing figures of social networks, the difference in costs (now not so disparate) and the fall in media audiences still reluctant to embrace the new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks grow exponentially.

Travel 52
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Digital nomads: a new way of understanding work and travel

Interface Tourism Spain

From the virtual point of view, Discord, Slack, Facebook groups and LinkedIn are the social networks most used by digital nomads , since they serve to create a feeling of belonging to the group and commitment. Traveller communities help telecommuters network and have a big say in making decisions about which destinations to move to.

Travel 52
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How Tourism Brands can use Live Video

Crowdriff

Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as b rands use it to broadcast live streams to their social media audiences. . 3 | Visual influence is an important part of modern tourism marketing.

Tourism 52