Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240

Marketing Marketing Social Media Communications 240

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 215

Trends Marketing Marketing Social Media 215

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Of course not! We said what we said.)

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

ETC Corporate

OCTOBER 22, 2021

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations.

Culture 225

Culture Tourism Tourism Sustainability 225

Advanced Travel and Tourism

AUGUST 16, 2022

In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. social media. In addition, platforms like TikTok and Instagram Reels have made vertical video not. TikTok, Reels, Stories, and More.

Social Media 223

Social Media Advertising Tourism Tourism 223

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? 1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1.

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Interface Tourism Spain

AUGUST 1, 2023

By acquiring 100% of the equity owned by Interface Tourism’s founder, president and majority shareholder M. Gaël de la Porte du Theil, Hopscotch will extend its presence in Europe and become a leading force in the tourism sector. Interface Tourism founder Gaël de la Porte du Theil will accompany the project as Senior Advisor.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

Marketing 98

Marketing Marketing Social Media Online 98

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

Platform 52

Platform Travel Travel Social Network 52

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119

Tourism Tourism Trends Social Media 119

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Dana Communications

APRIL 4, 2024

If you target your message accordingly on platforms they frequent, it can be a win-win situation for both of you. Get Social – These days, social media and travel are inseparable. These are the places to flaunt your destination’s strong points and your absolute best tourism photos.

Booking 133

Booking Social Media Online Website 133

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. All the news Back to newsroom. A window of opportunity.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

DECEMBER 10, 2022

How Tourism Businesses can use Hashtags to Attract New Customers. Our most commonly asked question when running social media training is "How do I use hashtags on Facebook/Twitter/Instagram?". The search brings up the most recent posts on that social media channel that is using the same hashtag. By Rebecca White.

Tourism 52

Tourism Tourism Social Media Media 52

Tourism eSchool

JULY 17, 2021

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers.

Tourism 57

Tourism Tourism SEO Marketing 57

DCI

SEPTEMBER 2, 2021

This September we’ll all celebrate World Tourism Day. So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Give them a platform. Share it with the media. Share their stories.

Tourism 66

Tourism Tourism Organization Marketing 66

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Where are they going to find answers to these questions?

Tourism 63

Tourism Tourism Social Media Website 63

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52

Tourism Tourism Social Media Website 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic.

Advertising 210

Advertising Website Social Media Audience 210

DCI

APRIL 28, 2022

With traditional television losing ground to streaming services, it may seem like the marketing potential of cable networks is drying up. Film tourism isn’t a brand new thing, but the options for tapping into it are larger than ever. One way to get streaming platforms to your destination is to offer incentives.

Tourism 75

Tourism Tourism Social Media Incentives 75

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? We still have so much more work to do.

Tourism 85

Tourism Tourism Public Relations Networking 85

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines.

Tourism 97

Tourism Tourism Social Media Online 97

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

Tourism 98

Tourism Tourism Trends Sustainability 98

DCI

MARCH 31, 2022

With National Travel & Tourism Week, we’re doing just that as travel professionals reflect on how the future of travel is upon us in so many ways. Go and brag a little bit because communities need to see the good that tourism ultimately does for local residents. Create a Social Campaign to Share Successes. Travel on Vimeo.

Tourism 71

Tourism Tourism Travel Travel 71

Crowdriff

APRIL 17, 2018

CrowdRiff is helping the Arizona Office of Tourism make it easier for tourism-marketing organizations in the Grand Canyon State to find and use imagery created by social-media users. However, it can be time consuming to search for such content and request rights to it for marketing purposes.

Tourism 52

Tourism Tourism Marketing Marketing 52

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. I hiked the Grand Canyon, discovered my love for Korean BBQ, and hopped on the CrowdRiff rocket ship as the new content marketing manager.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

Tourism 95

Tourism Tourism Travel Travel 95

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Crowdriff

APRIL 24, 2017

We’re happy to announce the latest release of CrowdRiff’s visual marketing platform, making CrowdRiff the first visual marketing platform for both UGC and owned visuals. Meet the Newest CrowdRiff Platform. To date, CrowdRiff has processed over 100 million photos and videos for travel and tourism brands.

Platform 52

Platform Marketing Marketing Publishing 52

Interface Tourism Spain

MAY 17, 2022

Active tourism grows 18% in the last year. Active tourism saw an 18% increase in 2021, per data from the “ Anuario Estadistico del Turismo 2022 ”. On a global level, one can note that one of the greatest changes has been seen in forms of tourism. This demographic is thus far more familiar with social media channels.

Tourism 52

Tourism Tourism Social Media Trends 52