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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130
MICE professionals

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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A website is the most significant platform for any organization to showcase its events and communicate with its audience. It provides an effective medium for connecting with potential attendees and promoting the upcoming event. However, creating an event website is not enough to generate traffic and attract participants.

Website 130
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Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130
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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

With websites like Airbnb, STRs have boomed in popularity. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

Marketing 242
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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! Pumped Up Purchasing. It’s simple math, really. More money = more media. Never-Ending Stories. Never-Ending Stories.

Benefits 203
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

Marketing 252